I’ve branded places that have come to define cities, refocused and re-energised sleeping giants, directed superstar models in super-exotic settings and helped inspiring start-ups make their dreams come true.
I'm a highly versatile multi-disciplinary creative working with brands and agencies on a freelance and consultancy level. With over 17 years of agency and in-house experience, my skillset spans branding, design, art direction, advertising, video/motion, packaging and retail design for brands ranging from start-ups through to global household names.
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Past and present clients include Julien Macdonald, Wacoal Lingerie, Adidas, AXA, Timberland, Polar, Vibram, Berghaus, Freya, Sing King, Wall’s, Molson Coors, Marston’s, Jaguar Land Rover, Grand Central Birmingham, Ecco, Edinburgh St James, Resorts World, Land Securities, CBRE and Channel 4.
Projects
- Zero Waste GenerationsZWG help people create beautiful change at an individual, local, and global level with their expertly curated ranges of sustainable home living and self-care products. I worked with the brand to create a range of new eco-friendly packaging options, utilising simple biodegradable materials and plant based inks to help support their fantastic ‘sustainable, simple and sexy’ mantra.
- What's your excuse?Maybe unsurprisingly, one in five of us have found ourselves drinking more in lockdown. But one in three of us have actually been drinking much less, with 6% of people claiming to have stopped completely. So, have you found yourself submitting to the ‘times’? Or are you one of the brave souls who have been using this as an opportunity to embrace a “Dry Covid”? Visually interpreting the findings of Alcohol Change UK's report "Drinking during lockdown".
- Bella UnicaPer la dolce vita. Bella Unica is a new online fashion and lifestyle brand, made in and inspired by Italy, for women who like to live the good life and look and feel great doing it. Working closely with the founders, I created a contemporary new brand that celebrates its Italian influences and the lifestyles of the target audience. Full of personality, the new brand and tone of voice was rolled out across a range of brand touchpoints and social content to help launch Bella Unica in style.
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Work history
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Independent CreativeStudio Zenko
Manchester, United KingdomFreelance
Working with brands and agencies on a freelance and consultancy basis, offering a full creative mix of design, branding, art direction, motion, campaign development and experiential, from concept through to delivery. I also work closely with brands and stakeholders to help develop effective brand strategy and positioning, from start-up branding and product launches, helping to redefine and re-energise established brands, to targeted creative campaigns.
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Senior Art DirectorRees Bradley Hepburn RBH
- Birmingham, United KingdomFull Time
Lead Art Director on a wide variety of projects across the agency’s fashion, retail, lifestyle, charity and B2B client base. Working with various personnel across the full-service offering on creative pitches and creating integrated campaigns spanning TV, print, digital and ambient.
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Skills
- Graphic Design
- Branding
- Art Direction
- Advertising
- Packaging Design
- Creative Strategy
- Brand Consultancy
- Copywriting
- Motion Design
- Concept Creation
Education
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BA (Hons) Design for MediaThe University of Glamorgan
- Pontypridd, United Kingdom