Jodie Krage

Jodie Krage

Marketing ExecutiveLondon, United Kingdom
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Jodie Krage

Jodie Krage

Marketing ExecutiveLondon, United Kingdom
About me
I am a creative and confident individual who has great people skills and works well in a team. I have had 3 years’ experience in Regional PR and Events at House of Fraser, which covers a range of fashion, interior and beauty brands. In September 2017 I started at Benefit Cosmetics UK for 2.5 years where I was responsible for Events and Promotions which sat within the marketing department. Currently I am at Whistles as a Marketing Executive overseeing campaigns and the brand marketing on a global scale.
Projects
  • House of Fraser - Baftas 2018 (Made in Chelsea, OK! Photoshoot)
    House of Fraser - Baftas 2018 (Made in Chelsea, OK! Photoshoot)House of Fraser sponsored the UK Baftas in 2018. As part of the Regional PR and Marketing team it was a collective team effort to ensure we maximised Media coverage through dressing all the celebrities in House of Fraser clothing brands for the red carpet. Part of this was an OK! magazine shoot with some Made in Chelsea stars (Binky Felstead and Lucy Watson) at the Mondrian Hotel before the awards ceremony took place. My role was to coordinate the photoshoot: ensuring we kept to time, meetin
  • Benefit Cosmetics - Hoola Bronzer UK Influencer trip
    Benefit Cosmetics - Hoola Bronzer UK Influencer tripAt Benefit Cosmetics UK we hold the position of number #1 bronzer in the UK - Hoola bronzer. To celebrate the launch of the Hoola shade extensions in April 2019 and to confirm our status as number 1 - we hosted an influencer trip to the Island of Holbox, Mexico. The main objective being to curate 'instagrammable' moments for influencers to create content around the product and ultimately sales of the bronzer. We took 10 of the top beauty influencers in the UK with a combined following of 17m
Projects credited in
  • Benefit X Alice Skinner
    Benefit X Alice SkinnerBenefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best known for her creative, vivid and storytelling style of work and most recently the illustrator of SHE; A celebration of 100 renegade women; will
  • Benefit Cosmetics: Hello Happy House
    Benefit Cosmetics: Hello Happy HouseBenefit Cosmetics transformed Protein Studios into the Hello Happy House where guests were welcomed into their world of fun and happiness through a sequence of truly immersive activities!
Work history
    Whistles logo
    Whistles logo
    Marketing ExecutiveWhistles
     - London, United KingdomFull Time
    I joined Whistles in January 2020 and was part of the Communications department working on national/international launches and marketing campaigns. • Within that time, I worked with MODE PR our New York agency to elevate strategy in the US amongst both our retailers and the Spring Street boutique • I ran the SS20 LFW campaign across Whistles boutiques • Supporting press show set ups in both UK and Ireland • Managing the annual Brand Day event at Soho House
    Benefit Cosmetics logo
    Benefit Cosmetics logo
    Assistant Events and promotions ManagerBenefit Cosmetics
     - Chelmsford, United KingdomFull Time
    Being part of the marketing team of the UK’s number #1 premium cosmetic brand I project-managed a large variety of events and activations: • Managing the UK Hoola Bronzer influencer trip in April 2019 to Holbox, Mexico. Hoola Bronzer is the UK #1 bronzer and to celebrate the launch of the shade extensions we invited 10 of the UK’s top influencers to a content trip. The collective following of the influencers was 17 million This was a trip around curating ‘instagrammable’ moments that sat in-line with the Brand and the product – to ultimately raise product awareness but also sales • Managing large scale product launch events; Next Stop Great Brows (April 2019) Hello Happy House part 2 (June 2019), Friendsgiving (October 2019), Don’t be Thirsty Pore Hydrate Bar (January 2020) • Delivered three successful exhibition stands from Benefit cosmetics; Stylist Live (2017) Retail Week (March 2018) and Elle Weekender (December 2018) • Implementing our Beauty Influencer strategy alongside the Digital department and managing the execution of events to generate content. • Managing the event strategy in our Benefit Boutiques • Supporting on larger scale product launches and campaigns including; Bad Gal Bang UK launch (February 2018), Extreme Brow Bar (April 2018) Bold is Beautiful Charity campaign (May 2018), Hello Happy House (June 2018) Brow Contour Pro launch /Mural (August 2018) and the Jingle Brow Express (December 2018) • Managing medium scale product launch events ; Pore pearl consumer activation (January 2018), Bad Gal Bang influencer trips x3 (February 2018), Hello Happy influencer Gospel Choir Brunch (June 2018)
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Skills
  • Event Management
  • Event Branding
  • Event Coordination
  • Event Content
  • Event Design
  • Event Delivery
  • Event Communications
  • Marketing
  • Marketing Branding
  • Marketing Campaigns
  • Marketing Communications
  • Marketing Planning
  • Marketing Management
  • Marketing Promotion
Education
    N
    N
    Fashion Promotion and CommunicationNottingham Trent University
     - Nottingham, United Kingdom
    BA Fashion Communication and Promotion (3 years) As part of my degree course I have worked with many companies doing live projects with them such as; Unilever, Boots, Pretty Polly, All Walks Campaign and also Ann Inc. My degree course combines my love of fashion with creativity but is also grounded in practical business application. • Fashion Media and Journalism • Visual Merchandising • PR and Events Management • Trend Forecasting and Fashion Prediction • Ecommerce Development and Digital Platforms