Jody Patterson

Events Manager/Sales & New Business/ Agent/Talent Manager

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEvent Manager - Talent Manager - Curator

About me

Over 15 years of delivering seamless events and improving profits for a diverse and reputable host of companies. I have vast experience in sales and event management as well as sponsorship, creative production, artist management, and new business development. I drive sales, surpass targets and come up with innovative ways to tap into various markets encouraging new business relations. I’m well connected in the world of music, celebrities and brands and have worked alongside some of the best creative production teams in the business to deliver and run some truly outstanding events including my current 10 year role for Lovebox Festival as VIP and hospitality manager - the world premiere of seminal Rap movie 'The Art of Rap' directed by Ice T, European premiere of Irvine Welch's movie 'Ecstasy' - and full event management of Googles Christmas party for 4 years running. An excellent communicator on all levels and a natural networker, my contact list is extensive and solid and clients span across all industries. Alongside my events work I managed house/disco duo PBR Streetgang; 2012 - 2015.


  • Creative Event
  • Festival
  • Live Event
  • Music Event
  • Project Management
  • Event Execution
  • Event Organisation
  • Event Planning
  • Creative Thinking
  • Excel
  • Sales
  • New Business
  • Event Hospitality
  • Talent Management
  • Talent Acquisition

Companies I’ve worked with

View all
  • V

    VIP Nation (Live Nation)

    • T

      The Art of Rap // World Premiere

      • I

        Irvine Welch’s Ecstasy // World Premiere

        • M

          Mean Fiddler // MAMA GROUP


          Work history


          Partnerships and Hospitality Manager

          VIP Nation (Live Nation)

          Jan 2016
          • 19-25 Argyll St, Soho, London W1F 7TS, UK
          • Freelance
          • Create and sell VIP and hospitality solutions for suitable Live Nation and Mama Festivals including Lovebox and Wilderness festival Generate new business by identifying senior corporate buyers and promoting a range of products, solutions and opportunities to them Drive profitability and client experience by seeking out event improvements through brand/value added partnerships Work along side the brand partnerships team to Plan, develop and present pitches Lead weekly meeting and feedback to the VIP team on client/prospect meetings to aid the development of the VIP Nation offering Promote VIP Nation solutions to agents, managers, promoters and venues Provide informative weekly reports as to the progress of VIP and hospitality sales across all festivals and lead debrief meeting post event Regularly Invite clients to hospitality events and host tables


          Artist Manager


          Sep 2012 - Mar 2015
          • London, United Kingdom
          • Full Time
          • I looked after the boys for 2 + years and dealt with pretty much everything from securing partnerships, liaising with other managers, agents, promoters, and PR to drive and secure bookings and press, dealing with signings/record labels, logistics, booking flights, putting through visa applications. I secured their first US agent and subsequently their first US tour and the ones that followed. In a nut shell I’m good with people/making good stuff happen! So if you gave me a brief for example or told me what you wanted to achieve I can be left to just crack on and run with it without any further direction to bring together all of the components needed, co-ordinate it all and basically deliver and manage large scale jobs efficiently to get the desired results.


          Apr 2012 - Jul 2012
          • London, United Kingdom
          • Freelance
          • Held at The Hammersmith Apollo – the timing for this event was crucial as the premiere was being screened live by satellite to cinemas across the UK. The premiere was followed by a live performance from Ice T, Chuck D, Melle Mel, Mos Def and Raekwon Full control of the event from conception to completion Devise working budget on behalf of The Hammersmith Apollo and Kaleidoscope home Entertainment Liaise with clients, venue, celebrity PR, suppliers, contractors, production, tech support, ticketing and bars to deliver the best possible event Full management of the event on show day


          Jan 2012 - Apr 2012
          • 103 Gaunt St, London SE1 6DP, UK
          • Freelance
          • Full control of event from conception to completion Arrange and book live performance from Angie Stone as well as DJ’s on the night – (new school vs old school) Orbital, Darren Emerson, Freestylers, Basement Jaxx, Utah Saints, Irvine Welsh – Jamie Jones, Bushwacka, Richy Ahmed, Tayo, Mark Knight Liaise with clients, venue, celebrity PR, suppliers, contractors, production, tech support, ticketing and bars to deliver the best possible event Secure brand partnerships, step and repeat boards and goodie bags Full management of the event on show day


          Special Events Manager

          Mean Fiddler // MAMA GROUP

          May 2008 - Jan 2012
          • Worship St, London, UK
          • Full Time
          • Increase revenue/profit across all Mama Group venues for special events/corporate hires Negotiate high profit deals and deliver events from conception to completion including full management on show days Create bespoke VIP offerings for all Mama Festivals Launch the corporate hospitality area for Lovebox festival Create, price matrix and sell all corporate hospitality offerings to ensure targets are met and surpassed Create and establish an impressive and extensive client database Maintain regular contact and nurture relationships with clients to ensure long term working relationships and repeat business Identify and establish new business partners, agents, agencies etc. Develop and implement annual strategy of imaginative and innovative ways to generate business in quieter periods and oversee all marketing responsibilities to increase company profile and corporate business Create annual forecasts and P&L for the year ahead including competitor analysis


          Senior Account Manager

          Evening Standard // ES Magazine

          Jan 2006 - Apr 2001
          • Derry St, Kensington, London W8, UK
          • Full Time
          • ES Magazines largest account manager generating £4 million annually by devising creative solutions/selling sponsorship and advertising across ES Magazine and associated platforms Mentor and manager to ES Magazines sales team - lead the weekly team meeting, set targets and incentives to inspire and motivate the team to hit and surpass challenging profit figure YOY Manage existing portfolio of creative/advertising agencies and encourage new business spend Regular entertaining of agencies and clients to nurture relationships and encourage spend