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Assess social media marketing strategies to determine rate of return and engagement. Identify and tap into new channels to optimize ROI and fuel revenue growth. Lead social strategy for global community of 30,000+ members. Conduct content execution and responsive messaging for LinkedIn, Twitter, and Facebook. Design and oversee LinkedIn advertising and sponsored content campaigns and report traffic, engagement, and ROI. Analyze social media insights and data, report on growth and engagement to develop innovative strategies to increase brand awareness and improve overall community experience. Develop marketing campaigns and automation flows for member engagement, events, and educational opportunities.
Consult on marketing projects and initiatives. Develop campaigns and sales tools. Photography and videography. Manage planning and execution of industry conference programs. Develop and execute charitable events, including semi-annual conference events with over 40 vendor participants. Coordinate internal company kick-off event, including training program and evening celebration event. Manage advertising, direct mail, social media, web site and event booking and coordination for STICK IT! to Leadership brand. Develop and design company intranet including department pages and education center. Manage development and sales on company's Customer Journey training program - In Their Shoes.
Manager, Communications Evolved role of communications team from that of a business development support group to a strategically-driven team focused on delivering integrated marketing strategies. Created and implemented strategic marketing communications plan that assured a cohesive approach across all channels. Developed and managed marketing budget, allowing accurate tracking of marketing dollars. Established several collateral libraries including brochures, case studies, articles, survey reports, and sales tools that effectively positioned the company. Managed advertising, direct mail, social media, web site and trade show programs. Implemented media relations plan for substantial increase coverage and publication opportunities. Led planning and execution of industry conference programs. Coordinated and managed all Internal Events including annual corporate kick-off event. Managed and marketed company conference outreach event, including coordination with over 40 vendors. Over the 7 events I management over 40,000 lives were touched. Sales Communication Specialist Responsible for independently managing and preparation of sales proposals (RFPs). Facilitated competitor research and strategic positioning. Developed sales and marketing tools.
Managed all Requests for Proposal (RFP). Maintained RFP database, assuring writing was timely and positioned the organization and offering in the best light. Assisted with event management.
Established several collateral libraries including brochures, case studies, articles, survey reports, and sales tools that effectively positioned the company. Managed internal customer sales requests and developed innovative campaign.
Managed client accounts, including strategic recommendations, performance reviews, and issue escalation/resolution. Designed all advertisements and marketing materials, assuring professional marketing to clients. Managed all special events, sponsorships, and trade shows. Developed company website and managed website maintenance.
Bachelor of Science - Marketing Communication