Work history
Senior Manager, Marketing and PR
Assess social media marketing strategies to determine rate of return and engagement. Identify and tap into new channels to optimize ROI and fuel revenue growth.
Lead social strategy for global community of 30,000+ members.
Conduct content execution and responsive messaging for LinkedIn, Twitter, and Facebook.
Design and oversee LinkedIn advertising and sponsored content campaigns and report traffic, engagement, and ROI.
Analyze social media insights and data, report on growth and engagement to develop innovative strategies to increase brand awareness and improve overall community experience.
Develop marketing campaigns and automation flows for member engagement, events, and educational opportunities.
Consultant
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Consult on marketing projects and initiatives.
Develop campaigns and sales tools.
Photography and videography.
Manage planning and execution of industry conference programs.
Develop and execute charitable events, including semi-annual conference events with over 40 vendor participants.
Coordinate internal company kick-off event, including training program and evening celebration event.
Manage advertising, direct mail, social media, web site and event booking and coordination for STICK IT! to Leadership brand.
Develop and design company intranet including department pages and education center.
Manage development and sales on company's Customer Journey training program - In Their Shoes.
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Skills
- Advertising
- Events
- Marketing PR
- Copywriting
- Direct Marketing
- Creative
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Project Management
- Social Media Marketing
- Web Content
- Communications
- Content and Media Writing
- Copywriting
Education
Marketing
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Bachelor of Science - Marketing Communication