Joe Brazao

UX Designer | Problem Solver

Mid Level
London, United Kingdom
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About me

For the past six years, I worked as a product designer. I was part of an integral team of multi-skilled designers responsible for creating a vast array of products for the gift industry. I would research, create personas, sketch, design and make MVPs, test and reiterate to get the best possible outcome. So without realising, I had already been practising some UX design processes and developing soft skills that would prove useful in my future. When studying UX design at General Assembly, I learned new methods and skills that build up on my product design background, mainly tools and processes that make up for a great user experience. Now I’m looking to apply my knowledge and skills, with a team of people that will push me to know more and keep getting better in the field of UX design.

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  • Agile UX
  • User-centered Design
  • Rapid Prototpying
  • Lean UX
  • User Research
  • Product Deisgn
  • Wirefaming
  • Adobe Creative Suite
  • Information Architecture
  • UI Desgin

Companies I’ve worked with

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      Work history


      UX Designer


      Sep 2017 - Oct 2017
      • London, United Kingdom
      • Freelance
      • 3 Week Sprint on behalf of General Assembly. As a designer on the UX team, I enhanced the user interface of Bean’s personal finance app and helped shape their strategy and approach to the user by creating a more trustworthy experience. The UX process started by identifying the user, problem and solution by conducting several interviews, creating user flows, personas and user journeys. The design then evolved from paper prototype to high-fidelity and was tested several times using the lean methodology. I also modified the copy to a more personal and human tone of voice, to improve the user’s trust when introducing their personal bank details on the app. Case Study:


      Product Designer


      Jun 2012 - Feb 2017
      • London, United Kingdom
      • Full Time
      • I worked as part of an integral team of multi-skilled designers developing products for the gift industry. I was involved in all the stages a product’s journey from conception to production. All the projects started with a brainstorm, research, user persona development and prototyping. These insights informed me of the best way to proceed in creating a user-centered design. To achieve the final products, I created MVPs and conducted several testing cycles on low fidelity stage to achieve the best possible outcome on products such as the Scratch Map.



      Product manager bootcamp course

      General Assembly

      Nov 2017 - Nov 2017
      • London, United Kingdom
      • A commercially driven course on product management by identifying the right metrics and KPIs. Products are constantly evolving even after launching so being able to measure a product’s progress is critical to improving it.


      User Experience Design Immersive

      General Assembly

      Aug 2017 - Oct 2017
      • London, United Kingdom
      • This was an immersive course where I explored my aptitude for empathy, communication and problem-solving. I learned the best practices of a user-centered design and perfected some of the skills I had developed in the past. I worked on five different projects and used several methods to discover, define, develop and deliver solutions across various platforms and devices. UX Design Projects at General Assembly Design Museum As part of a team of UX Designers, I created a mobile app that enhances interactivity within museum by using augmented reality to get more information about the objects displayed at the permanent exhibition. My main focus during the exercise was on: Research: Contextual, user interviews, affinity mapping. Ideation: AR prototyping, AR user testing, wireframing. Build: Low, mid and high fidelity clickable prototypes. Sunshine store For this project, I created a clickable mid fidelity website prototype for a local grocery shop. The journey I introduced consisted of allowing the user to be inspired by the products in stock in order to buy a gift. I created a hamper basket builder feature and improved the checkout journey. Doorbell The Idea was to have an app that allowed the user to open his building door remotely. The solution was a platform where the user could create households and schedule and plan deliveries and delegate doorman responsibilities.


      Graphic Design Intensive Course


      Oct 2010 - Jan 2011
      • London, United Kingdom
      • Their approach introduces students to the reality of the fast-paced, creative industry. Here I learned about design thinking, design principles, typography and colour theory by working on realistic briefs and tight deadlines. Shillington College offered me an in-depth learning to Design methodology, technical skills and processes. The best part of the course was getting stuck into a wide range of projects that tested my creative thinking. The design briefs were all deadline-driven, commercial, and relevant. All overseen by teachers who’ve been there and done that in the design world.


      Associate Degree in Film/Video Communication

      Epi_ Escola profissional de imagem

      Sep 2006 - Jun 2009
      • Lisbon, Portugal
      • This course taught me about visual awareness. It was a broad discipline, encompassing video, editing, photography, production, storyboarding, character development and art direction. Here, I gained an understanding of the psychology, in order to create characters for short films. I consider this empathy to be very relevant in UX.