About me

Brand Communications, Marketing and Illustration

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Projects

• 4

  Campaign Marketing: Explore every day space themed updateI was the marketing lead on a global campaign to support the release of Lonely Planet's key titles The Universe and Dark Skies. This included a landing page, a global competition, digital marketing assets, and trade marketing assets.
• Campaign Marketing: 'Featured by Lonely Planet Great Britain' sticker outreachI was the marketing lead for this campaign that saw me coordinate the printing and sending of branded window stickers to all Lonely Planet businesses featured in the 12th edition of Lonely Planet's Great Britain travel guide. This campaign was coupled with a social media competition and created a buzz of excitement. We had 150+ social posts of businesses sharing their sticker and featured in local news stories both online and in print. This is in addition to a handwritten note from the Bishop
• Email marketing: Lonely Planet's The Universe and Dark Skies launch emailI lead on the design of this email that was produced to support our new space-themed titles and tied in with a larger marketing campaign I ran. This went out to 1.6 million subscribers globally.
• Project Management: Style Guide, Lonely PlanetI was the marketing lead on the update of Lonely Planet's brand guidelines, ensuring it was user-friendly and worked for internal and external stakeholders.
• Email marketing: Lonely Planet weekly newslettersExamples of the weekly Lonely Planet newsletter. I've been selecting the content, building, testing these types of emails for the last 3 years that go out to 1.6 million subscribers weekly.
• Email marketing: Lonely Planet's Travel Atlas shop campaignI was the lead on this email campaign to support the launch of Lonely Planet's Travel Atlas. This email resulted in the book to completely sell out in the US and the rollout of this type of email campaign for all Lonely Planet key titles.

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Work history

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Senior Campaign ExecutiveLonely Planet
Jan 2019London, United KingdomFull Time
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Digital Marketing ExecutiveLonely Planet
Feb 2016London, United KingdomFull Time

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Skills

• Marketing
• Digital Marketing
• Email Marketing
• Salesforce
• Project Management
• Copywiting
• Illustration
• Google Analytics
• Trello
• CRM Management

Education

Mixed Media Fine ArtUniversity of Westminster
Oct 2009 - Jul 2012London, United Kingdom
Upper Second Honours
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BTEC Diploma Foundation Art DesignAbingdon and Witney College
Sep 2008 - Jul 2009Oxford, United Kingdom
Distinction