As a consultant to the start-up app VieLoco, my role involves creating and editing all content online, offline and in-app - including maintaining extensive content and events calendars; organising, managing and executing all marketing efforts be they print, digital or event-based; liaising with brand partners, social influencers and celebrity promoters; proofing and amending contractual documents and terms & conditions; community managing VieLoco’s online presence as it grows, and also providing detailed weekly analytics reports on all aspects of the business.
During my time at The Ignite Group I was responsible for all digital marketing efforts for Top Dog Diner, Bumpkin Restaurants, Boujis Nightclubs, Eclipse Bars and the Wyld bar at the W Hotel London. I personally grew Top Dog Diner and Bumpkin Restaurant’s online following to over 10,000 people each across Facebook, Twitter and Instagram in just six short months, also rejuvenating and growing Boujis following to over 15,000 followers in three months. When I joined the company, I instigated a policy of weekly newsletters to a database of now over 40,000 subscribers with an above-industry open-rate of 35%.
For over a year I consulted for an American celebrity, helping to leverage their social and digital media presence, which included live-tweeting film & television events from other countries, scheduling posts and maintaining an active presence on Twitter, Facebook, Instagram and Pinterest, ghost-writing books, blogs and press releases, liaising with TV networks, responding to any one of several hundred thousand fans and followers and generally taking on my client’s character. I also dealt with e mail correspondence, filed receipts and tax returns and managed their day-to-day schedule.
During my time at 24 Fingers Ltd., I managed up to 8 different brands’ social media and newsletter efforts at any one time, including providing detailed feedback and analytics, writing and executing extensive content calendars and also introducing an office Word of the Day, which is still ongoing! Today’s word is ‘Mellifluous’.