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Joe McLean


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About me

Design + Art Direction My passion is creative problem solving and bringing brands to life. My ethos is creating concepts that deliver intelligent and well considered design. My style is simple but of significance. A strategic thinker who possesses great taste and sensitivity to detail. A flexible team player with the ability to prioritise and manage a diverse workload. A confident and persuasive presenter. My approachable manner and creative leadership skills have helped me to successfully mentor team members. I enjoy fitness and nutrition as part of my lifestyle. I am also an avid snowboarder and mountain biker. I have been recently challenged with learning Hungarian (it's such an easy language to learn... said no one... ever). Specialties: Brand creation, Brand Identity, Print Design, Typography, Graphic Design, Corporate Communications, Digital and Retail.


  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Branding/rebranding
  • Branding Identity Design

Work history


Senior Designer & Design Director

Geometry Global

Aug 2014


Senior Designer & Design Director Freelance

Geometry Global

Aug 2014 - Dec 2015
  • Brand communication for Vodafone, Coca-Cola and British American Tobacco brands.


Senior Designer & Design Director Freelance

Purple Creative

Mar 2014 - Sep 2014
  • Work collaboratively with the Creative Director and design team on brand design development for Glenfiddich global rebrand.


Senior Creative Designer

The Bank

Jul 2013 - Apr 2014
  • Lead Designer for Peroni Global ATL account. Mentor junior design team, work collaboratively with the Creative Director and account team. Manage tight deadlines, work under continuous pressure and run several projects simultaneously. Attend client meetings and present creative work. Manage the studio and allocate workloads when required.


Senior Creative Designer

Lowe Open

Jun 2012 - Aug 2013
  • Work with ATL and digital teams on diverse retail projects across integrated briefs for Unilever, Diageo, Burger King and Morrisons. Rebrand and launch of Lowe Open as the new retail arm of DLKW Lowe. Oversee junior team members. Contribute to the success of the business by delivering winning pitches for Diageo, Persil and Wall's.


Senior Conceptual Creative

Freelance Design and Art Direction

Apr 2012 - Jul 2012
  • Branding and book design across various agencies and direct to client.


Senior Conceptual Creative

Freelance Design Art Direction

Aug 2010 - Jan 2011
  • Direct to client. Working with smaller brands, I use my skills and experience to help new entrepreneurial and start-up businesses create their brand. Working directly with clients, I help them identify how to communicate their business more effectively.


Senior Designer

The Marketing Store

Mar 2010 - May 2012
  • Lead designer for Vodafone's UK flagship stores and retail estate. Deliver captivating and distinctive design and activation concepts that effectively engage consumers. Provide design art direction, scamping and visualisation for creation and development of 3D builds. Present creative work to client.


Freelance Creative


Aug 2006 - Feb 2010
  • Work across a large range of clients both global and niche. Agencies include: FutureBrand Heavenly Made Thought Added Value Channel 4 / 4 Creative Publicis Fishburn Hedges Naked Communications Exposure Harlequin Design B1 Creative


Middleweight Designer

3t Creative

May 2004 - Aug 2006
  • Branding design for the property, publishing and travel sectors.


Magazine Designer

Highbury Entertainment

Dec 2002 - May 2004
  • Magazines for the entertainment and computer industry.


Junior Designer

Borough of Poole

Sep 2001 - Dec 2002
  • Working from concept to final print design for local council.



Graphic Design

Bath Spa University

Aug 1998 - May 2001