About me

Within one year I progressed from designing lighting and line-ups for Jagermeister’s ‘Haus Parties’ to being an employed creative at their agency and covering during the lead creative's absence, ideating and directing global videos. Graduating with First Class Honours in Interaction Design Arts from UAL (LCC), I am a multidisciplinary artist and designer primarily working in art direction and creative strategy for brands & live events. I have created my own design studio; synthesis which specialises in immersive design for nightlife, and received initial funding in winning Jagermeister’s national save the night fund 2024. Most recently I art-directed my synthesis design team to create audio-reactive stage visuals and interactive installations for multiple 1,500 capacity sold out club events.

PostsProjectsExperienceTeam

• Looking to work with DJs, promoters, artists, labels to design branding, visuals and general immersive design for live performances.

Projects

• Logo creation: Jagermeister sub-brands
• Art direction: Recap of Jagermeister's projects 24' (internal agency usage)Creation from script to screen of this video, directing creation of the 3D elements. Video used by the agency to show Jagermeister the projects they had created on their behalf.
• Art direction: Jagermeister's Save the night fund global video featuring Madam XIdeating the concept, creating script & storyboard, directing narration, supervising the edit. This was a hard task; I was given a week to create a narrative that would only use stock footage.

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Work history

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Art directorJagermeister
Sep 2024Zetland House, 5-25 Scrutton St, London EC2A 4HJ, UKFreelance
Script writing, storyboarding, pitching and directing the Jagermeister Save the Night Fund 24’ video announcement and 2024 wrap-up video: https://www.jagermeister.com/en/save-the-night
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Lighting TechnicianBarefoot
Aug 2024Excel London, London E16 1XL, UKFreelance
Part of a large team trusted to rig lighting for large corporate conferences at ExCel events centre, London.

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Education

BA (Hons) Interaction Design ArtsLondon College of Communication, UAL
Apr 2021Elephant and Castle, London, UK
I graduated with a First-Class degree in Interaction Design Arts from UAL, where my work focused on merging interactive technology with immersive experiences. My graduation piece was a playable drumkit that controlled live visuals, allowing people in the gallery to trigger and manipulate visuals in real-time. This project demonstrated how nightlife could be innovated through interactive performance. Alongside this, I developed Synthesis, an immersive events brand that reimagines clubbing by integrating interactive AV experiences. Performing with the drumkit at Synthesis events became a core part of this vision, showcasing how technology can enhance audience engagement in nightlife spaces.

Awards

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Winner: save the night fund 2024 (national competition)Jägermeister UK
It all started with my experience as a Jägermeister ambassador, where I saw ways their ambassador program could be improved. This led me to explore nightlife innovation more broadly, recognising the need for more interactive and immersive experiences aimed at gen-z audiences. These insights became the foundation for Synthesis, a studio focused on reimagining nightlife through AV design and interactive club experiences. The pitch won funding, allowing Synthesis to launch its first experimental events and develop its unique approach.