A versatile, forward-thinking creative. With a passion for the outdoors and sustainability. A knack for concepts, words and storytelling – and an eye for a beautiful image. Experienced in advertising concepts and copy, video scripting, campaign and earned activation, direct response, web and UX copy, brand messaging and identity.
- #VeryGayRaptorHomophobic language hurts – even when it's subtle. And sadly it's rife in the automotive industry. So when we spotted a comment on our Raptor reveal film, which called the Raptor's paintjob "very Gay" in an attempt to offend us – we took it as a compliment, and an opportunity to clap back.
- Makerhouse SustainabilityThis branding piece is part of the sustainability initiative for Makerhouse (our in-house production department). It's a flyer to accompany our sustainable, low-waste production welcome pack, handed out to clients and crew. The copy brief was to take inspiration from the likes of Victorian circus posters and their dramatic writing styles.
- Eat My Dust – Ford Ranger RaptorWe were challenged to find a unique way of promoting the Ranger Raptor; Ford's performance pickup in Europe. It's an epic machine that makes others, on and off the road, eat dust. So that's exactly what we did too... We asked chef's across Europe to head out to the wild in the Ranger Raptor, forage for wild ingredients and create their own edible dust. One of the things I love about this project is that it's a category you might never expect Ford to venture in, touching on seasonal produce and
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Feature WriterBoys by Girls Magazine
London, United KingdomFreelance
Ongoing voluntary work in which I use Boys by Girls’ poetic, metaphorical tone of voice and respond to various fashion photography series to produce content that sets the mood for an article.
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- Creative Advertising
- Creative Strategies
- Adobe Premiere/photoshop/indesign
- Copywriting Editorial
- Advertising Concepts
- Content Ideation
- Creative Storytelling
- Video Scriptwriting
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