Joe Shields
Available

Joe Shields

CreativeLondon, United Kingdom
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Fernanda Gasparin
Harry Richards
Joe Shields
Available

Joe Shields

CreativeLondon, United Kingdom
About me
A versatile, forward-thinking creative. With a passion for the outdoors and sustainability. A knack for concepts, words and storytelling – and an eye for a beautiful image. Experienced in advertising concepts and copy, video scripting, campaign and earned activation, direct response, web and UX copy, brand messaging and identity.
Projects
  • #VeryGayRaptor
    #VeryGayRaptorHomophobic language hurts – even when it's subtle. And sadly it's rife in the automotive industry. So when we spotted a comment on our Raptor reveal film, which called the Raptor's paintjob "very Gay" in an attempt to offend us – we took it as a compliment, and an opportunity to clap back.
  • The Good, The Bad + The Bad R.S.E
    The Good, The Bad + The Bad R.S.EAfter a very successful reveal film for the Ford Ranger Raptor in 2018, we were tasked with creating a new film, filled with the same epicness and badassery, for the 2021 Raptor Special Edition – and its partners.
  • Makerhouse Sustainability
    Makerhouse SustainabilityThis branding piece is part of the sustainability initiative for Makerhouse (our in-house production department). It's a flyer to accompany our sustainable, low-waste production welcome pack, handed out to clients and crew. The copy brief was to take inspiration from the likes of Victorian circus posters and their dramatic writing styles.
  • Collaborative car design for gaming
    Collaborative car design for gaming#FordzillaP1 – A social campaign of collaboration between the gaming community and Ford designers.
  • Ford x Sidetracked Magazine Partnership
    Ford x Sidetracked Magazine PartnershipA self-initiated editorial partnership in the mountains of Norway.
  • Eat My Dust – Ford Ranger Raptor
    Eat My Dust – Ford Ranger RaptorWe were challenged to find a unique way of promoting the Ranger Raptor; Ford's performance pickup in Europe. It's an epic machine that makes others, on and off the road, eat dust. So that's exactly what we did too... We asked chef's across Europe to head out to the wild in the Ranger Raptor, forage for wild ingredients and create their own edible dust. One of the things I love about this project is that it's a category you might never expect Ford to venture in, touching on seasonal produce and
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Work history
    GTB London logo
    GTB London logo
    CreativeGTB London
    London, United KingdomFull Time
    B
    B
    Feature WriterBoys by Girls Magazine
    London, United KingdomFreelance
    Ongoing voluntary work in which I use Boys by Girls’ poetic, metaphorical tone of voice and respond to various fashion photography series to produce content that sets the mood for an article.
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Skills
  • Copywriting
  • Photography
  • Creative Advertising
  • Creative Strategies
  • Adobe Premiere/photoshop/indesign
  • Copywriting Editorial
  • Advertising Concepts
  • Content Ideation
  • Creative Storytelling
  • Video Scriptwriting
Education
    B
    B
    BA(Hons) Creative AdvertisingBucks Ad School
     - London, United Kingdom
    P
    P
    Art Foundation DiplomaPetroc
     - Barnstaple, United Kingdom
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Awards
    Y
    Y
    YCN Student Award for Feel Good DrinksYouCanNow