Joe Shields
Available

Joe Shields

CreativeLondon, United Kingdom
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Pip Jamieson
Teagan Robinson
Renato Tata
Joe Shields
Available

Joe Shields

CreativeLondon, United Kingdom
About me
A versatile, forward-thinking creative. With a passion for the outdoors and sustainability. A knack for concepts, words and storytelling – and an eye for a beautiful image. Experienced in advertising concepts and copy, earned media, video scripting, on-set art direction, direct response, web and UX copy, brand messaging and identity.
Projects
  • #VeryGayRaptor
    #VeryGayRaptorHomophobic language hurts. And sadly it's rife in the automotive industry. So when we spotted a comment on our Raptor reveal film, which called the Raptor's paintjob "very Gay" in an attempt to offend us – we took it as a compliment, and an opportunity to clap back.
  • Explore New Heights
    Explore New HeightsLifting an SUV 47m in the air, in the name of earned media. (watch with captions)
  • The Good, The Bad + The Bad R.S.E
    The Good, The Bad + The Bad R.S.EAfter a very successful reveal film for the Ford Ranger Raptor in 2018, we were tasked with creating a new film, filled with the same epicness and badassery, for the 2021 Raptor Special Edition – and its partners.
  • Ford x Sidetracked Magazine Partnership
    Ford x Sidetracked Magazine PartnershipA self-initiated editorial partnership in the mountains of Norway.
  • Makerhouse Sustainability
    Makerhouse SustainabilityThis branding piece is part of the sustainability initiative for Makerhouse (our in-house production department). It's a flyer to accompany our sustainable, low-waste production welcome pack, handed out to clients and crew. The copy brief was to take inspiration from the likes of Victorian circus posters and their dramatic writing styles.
  • Collaborative car design for gaming
    Collaborative car design for gaming#FordzillaP1 – A social campaign of collaboration between the gaming community and Ford designers.
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Work history
    G
    G
    CreativeGTB London
    London, United KingdomFull Time
    B
    B
    Feature WriterBoys by Girls Magazine
    London, United KingdomFreelance
    Ongoing voluntary work in which I use Boys by Girls’ poetic, metaphorical tone of voice and respond to various fashion photography series to produce content that sets the mood for an article.
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Skills
  • Copywriting
  • Photography
  • Creative Advertising
  • Creative Strategies
  • Adobe Premiere/photoshop/indesign
  • Copywriting Editorial
  • Advertising Concepts
  • Content Ideation
  • Creative Storytelling
  • Video Scriptwriting
Education
    B
    B
    BA(Hons) Creative AdvertisingBucks Ad School
     - London, United Kingdom
    P
    P
    Art Foundation DiplomaPetroc
     - Barnstaple, United Kingdom
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Awards
    Y
    Y
    YCN Student Award for Feel Good DrinksYouCanNow