About me

A versatile, forward-thinking creative. With a passion for the outdoors and sustainability. A knack for concepts, words and storytelling – and an eye for a beautiful image. Experienced in advertising concepts and copy, earned media, video scripting, on-set art direction, direct response, web and UX copy, brand messaging and identity.

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Projects

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  #VeryGayRaptorHomophobic language hurts. And sadly it's rife in the automotive industry. So when we spotted a comment on our Raptor reveal film, which called the Raptor's paintjob "very Gay" in an attempt to offend us – we took it as a compliment, and an opportunity to clap back.
• Explore New HeightsLifting an SUV 47m in the air, in the name of earned media. (watch with captions)
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  The Good, The Bad + The Bad R.S.EAfter a very successful reveal film for the Ford Ranger Raptor in 2018, we were tasked with creating a new film, filled with the same epicness and badassery, for the 2021 Raptor Special Edition – and its partners.
• Ford x Sidetracked Magazine PartnershipA self-initiated editorial partnership in the mountains of Norway.
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  Makerhouse SustainabilityThis branding piece is part of the sustainability initiative for Makerhouse (our in-house production department). It's a flyer to accompany our sustainable, low-waste production welcome pack, handed out to clients and crew. The copy brief was to take inspiration from the likes of Victorian circus posters and their dramatic writing styles.
• Collaborative car design for gaming#FordzillaP1 – A social campaign of collaboration between the gaming community and Ford designers.

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Work history

CreativeHill+Knowlton Strategies
Nov 2021London, United KingdomFull Time
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Feature WriterBoys by Girls Magazine
Jan 2016London, United KingdomFreelance
Ongoing voluntary work in which I use Boys by Girls’ poetic, metaphorical tone of voice and respond to various fashion photography series to produce content that sets the mood for an article.

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Skills

• Copywriting
• Photography
• Creative Advertising
• Creative Strategies
• Adobe Premiere/photoshop/indesign
• Copywriting Editorial
• Advertising Concepts
• Content Ideation
• Creative Storytelling
• Video Scriptwriting

Education

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BA(Hons) Creative AdvertisingBucks Ad School
Sep 2013 - Jul 2016London, United Kingdom
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Art Foundation DiplomaPetroc
Sep 2012 - Jun 2013Barnstaple, United Kingdom

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Awards

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YCN Student Award for Feel Good DrinksYouCanNow