About me

I'm a senior creative with bountiful crazy hair. Most days I keep it secured in a ponytail to avoid scaring the elderly. I've worked in big agencies, small agencies and agencies that don’t exist anymore. I've done it all, from making grannies dance to grime music all the way to those tiny facebook ads that no one looks at but media companies insist on buying. I like to disrupt and play with ideas. My career highlights include representing Venezuela at Cannes Young Lions, landing a job at Saatchi & Saatchi London (while still in Venezuela), hanging a gigantic rope off a billboard when everyone said it couldn’t be done, being photographed by Rankin and winning a Barclays' pitch. I'm a firm believer in the power of community, that’s why I lead the London SheSays team for over two years and I now run a Spanish-speaking parent group in London called Moco y Baba. Jo is from Venezuela. She’s uncomfortable speaking about herself and finds change awesome, except when it’s a new hair conditioner.

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Work history

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Freelance Senior Creative at domandjo.comDom and Jo Creatives
Mar 2020London, United KingdomFreelance
Dom and I started our freelance adventure in the middle of a pandemic. We literally left our perm jobs a week before lockdown. During these months, we've been lucky to have worked at Publicis Poke, NotFur'Long, WundermannThomson and ClickerMe (a fashion startup). We are happy to help out agencies and companies who need awesome and extremely resilient creatives.
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OwnerCuéntamelo
Dec 2019London, United KingdomPart Time
In December 2019 I became a business owner. Cuéntamelo is an online bookshop selling children's books in Spanish. Being a mother to a bilingual child myself, I found it hard and frustrating to find quality books in Spanish for my daughter. So I solved that by starting Cuéntamelo. It is still pretty much a "side-hustle", I don't intend to quit advertising anytime soon. This business has taught me so much, it has taken me out of my comfort zone and I believe it has made me more sympathetic to clients and brand managers.

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Skills

• Advertising
• TV
• Copywriting
• Creative
• Social Media Marketing
• Web Content
• Online Campaigns
• Outdoor Campaigns
• Print Campaigns
• TV Campaigns
• Copywriting

Education

Creative AdvertisingFalmouth University
Jun 2006 - Jun 2007Falmouth, United Kingdom
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BA in PsychologyUniversity of Maryland
Jun 1998 - Jun 2002Schwäbisch Gmünd, Germany