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Let me start off by being a tiny bit cheesy with the statement: “If Carlsberg did candidates…” – that would be Johanna Freytag and here is why: As you will see from the attached CV, I’ve worn a lot of different hats. As an 'all rounder', I’ve established a marketing department, developed a well-respected business and brand through generation and maintenance of B2B and B2C relationships, achieved sales performance awards through creating a 160% sales uplift through improved relationship handling and customer maintenance, handled all aspects of social media, public relations and web marketing to copywriting of teaching manuals, print production, you name it, I’ve done it. I’m extremely motivated, organized and disciplined. This venture has seen a start-up business grow into a profitable and established Beauty Training brand. While my official title at Academy of Advanced Beauty was 'marketing and business development manager', in reality I was known as the person who could do everything. Hats I wore included copywriter, researcher extraordinaire, MS Office guru, social media expert and general 'techy genius'. We were a small company where everyone had to pitch in, and I thrived on the excitement of being involved at every level of every project. No matter where I’ve worked or simply lent a hand, I’ve produced “fantastic” (current employer, 2016) work because I’m dedicated to making sure each and every piece stands out from the crowd. Whether it’s promotional work for external clients or internal basic level admin issues, I pride myself on my ability to recognize and articulate a distinct voice for every project or client. I’ve also designed and produced many promotional materials, teaching resources, websites and resource material. While social media and digital communication is my passion, sales is my bread and butter. Communication, I believe, is fundamental in the changing industries we are faced with - whether it be through new business or maintaining existing relationships instilling trust and lasting connections. Nothing stays the same for any period of time and the adaptability and flexibility of any company to harness these factors should not only keep clients happy but also delight them at the ability to go above and beyond expectations. The ability to juggle projects and never missing a deadline didn’t just develop through my professional experience. I’ve learned to budget my time and my assets, and most importantly, I’ve learned to be flexible and to get things done. Most recently I have managed to attend a class on the other side of the country once a week for two months to attain a BTEC Graphic Design qualification because I believe that you can’t ever know enough. I look forward to hearing from you. Johanna Freytag
Strategy, Advertising, Media Planning, Marketing Research, Corporate Comms & PR