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At VOCAST I work as a Fashion researcher, to build a Swedish media net. My project is to build a media base of people working within fashion in Sweden, that is relevant to the PR and media needs that the clients we have.
As a social media assistant I have responsibility over all the social medias that Nordic Style magazine have. I am the one who do the content work, and I discuss strategies with the social media manager. I make sure that all the social Medias are updated with relevant posts and make sure that Nordic style magazine are shown and marketed.
In my bachelor I learned about many aspects of fashion, therefor I have competence in fashion history, trend analysis, marketing, communication, visual culture, PR, journalism, fabrics, etc. I specified my bachelor towards PR and communication within fashion and wrote my bachelor essay about how the digital landscape has affected the fashion communication, looking at Instagram as a marketing tool.