About me
With over 20+ years experience in marketing, branding & creative advertising departments, both in-house and on the agency side, I’ve developed & managed a wide variety of major projects, teams (artists, freelancers, vendors) and clients with various stakeholders to develop strategies and activations. These have included clients of large and small companies within the entertainment, branding, lifestyle & consumer products brands sectors. Previous clients have included: Netflix, Hallmark Cards, Hallmark Channel, Fox, NBCUniversal and many more.
Most recently, I co-founded (2015) and later sold (2020) my own creative advertising agency in Los Angeles, CA called WC+A or Williams, Corsi & Associate (https://www.wcplusa.com). At WC+A I directly oversaw all agency business, client relationships, /account management, creative operations, overall campaign development, business development, finance, financial forecasting and human resources. Under my leadership the company grew with zero income at start-up with year on year increases to over 5.5 million USD per annum ending 2019 with over 25 staff and numerous freelancers.
I'm currently working on starting another creative advertising agency in London and also open to new employment opportunities in the following areas. Group Account Director, Account Director, Sr Account Manager, Marketing Director, Sr Marketing Executive, Creative Services Director or Agency Head.
Work history
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Founder and PrincipalCorsi Creative & Associates
London, United KingdomFull Time
Corsi Creative & Associates (CCA) is a creative advertising agency focused on concept development, graphic design, strategy, media activation and production creating large-scale major global and local ad campaigns across all major platforms including digital, social, owned media channels, print and out-of- home.
CCA's team experience comes from a wide range of backgrounds and skills. We have worked with global streaming & additional TV, technology sectors and general media as well as corporate level entertainment brands; including off-air ‘show’ launch campaigns, identity explorations, logo development and creative concepts for integrated marketing partnership and promotional activities.
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Co-Founder and Former PartnerWilliams, Corsi & Associates
- Los Angeles, United StatesFull Time
WC+A (Williams, Corsi & Associates) is a creative graphic design and conceptual advertising studio based in Downtown Los Angeles, California.
Within a short time, WC+A firmly placed itself at the intersection of entertainment and consumer brands. Co-founded by Kevin Williams and John Corsi, WC+A develops creative strategy, print/digital campaigns, product concepts, logos, brand identities, and sales presentations—helping major clients (such as Hallmark Channel, Netflix, NBC, Discovery Consumer Products) expand the reach of their brands.
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Skills
- Marketing Campaigns
- Creative Advertising
- Branding Strategy
- Business Development
- Project Management
- Client Communications
- Agency Management
- Creative Development
- Television
- Media Campaigns
Education
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Bachelor of Arts (BA) University of East London: School of Arts & Digital Industries
- London, United Kingdom