About me
Hi, it's me John
I am a curious, idea-driven brand practitioner with an interest in both commercial and social impacts of businesses. Currently doing my Master in Brand Leadership, I am looking for opportunities that allow me to integrate my interests in business, social, online content, develop my insight and produce radical works with other personalities within the industry.
Projects
- The Brand FamilyI have been working closely with the university to promote my master program by making a series of short videos showcasing the emerging need of building strong brands and bringing insights from students of the one and only Brand Leadership course to the world. The videos are uploaded to the NBS’s YouTube account and generate a few thousand views over the last three months.
- MIKI Travel Internal BrandingThis internal branding project is part of the cooperation between Miki Travel and Norwich Business School. My team and I carried out the project with the support from the academic and experienced brand practitioners from various brand consultancies in the UK. The internal branding proposal is considered by our client as professional with great creativity and rigorous strategy. • Researching on company history and culture using survey and in-depth interview with a cross-functional/national team. • Conducting a workshop with top managers to understand the real need of the client and focusing on the value proposition for employees. • Crafting employee value proposition and implementation strategy with the big idea, value proposition, supporting behaviours and internal brand initiatives.
Work history
Junior Management Consultant
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• Working with a cross-functional/national teams from different agencies, academics, government authorities and international organisations.
• Facilitating and maintaining communication between different parties for smooth co-ordination.
• Conducting market research for local businesses.
• Conducting field research in one of the poorest and isolated areas in Central Highland of Vietnam for Poverty Reduction Program, and providing management training for government officers.
• Supporting client service, writing content for company website, newsletters and other marketing materials.
Entrepreneur
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F.E.A.R Tactical was established as a small e-business selling military surplus, protective gears and accessories for Airsoft and Paintball players, especially for those who love military simulation.
• Importing and selling military surplus, protective equipment and accessories for airsoft/paintball players.
• Conducting market research and gather consumer insight.
• Organising distribution network and daily operation.
• Organising events for the local airsoft Communities.
+ Show more
Skills
- Film
- Marketing PR
- Powerpoint
- Creativity and Innovation
- Research and Critical Thinking
- Photograpghy
- Photoshop
- Filming Video Editting
- Teamwork and Co-operation
- Leadership and Management
- Premiere Pro
- Communiation
- Illustrator
- Entrepeneurship
- Branding Creative Strategy
Education
Brand Leadership
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All about brands and branding
Business Administration
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All about business
Awards
Class Valedictorian
Best Study Result in the Top-up year