John Noi

John Noi

Marketing & Operations DirectorLondon, United Kingdom
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John Noi

John Noi

Marketing & Operations DirectorLondon, United Kingdom
About me
Director of Projects at Trends and Cuture. Working across projects for clients including the British Fashion Council, Au Depart, Belmond, Elite Models, Woolrich and others.
Projects
  • Stella McCartney Tokyo A-Z Manifesto Film
    Stella McCartney Tokyo A-Z Manifesto FilmTrends&Culture recently helped Stella McCartney bring her industry-leading A-Z manifesto to the streets of Tokyo. Encapsulated in a short montage crafted from the guiding alphabet along with images from the brand’s Spring 2021 collection, Trends&Culture worked closely with Stella McCartney’s team to bring to life the brand’s key messages around desirable and sustainable fashion. The film debuted across twelve screens in Shibuya’s famous crossing.
  • Au Départ Paris Campaign
    Au Départ Paris CampaignTrends&Culture’s offices in London and Paris joined forces to bring to life the French heritage brand Au Départ’s latest collection of luxurious bags and travel accessories. Shot on location at The Hôtel de Crillon, Paris, the Fall 2020 campaign tells the story of a clandestine rendezvous. The narrative takes place in hyper-contained environs, showcasing Au Départ’s latest pieces against the hotel’s lush interiors. The effect? An overall atmosphere of intensity and intimacy.
  • Woolrich FW20 Campaign
    Woolrich FW20 CampaignTrends & Culture helped bring to life Woolrich’s latest AW20 campaign called “Without Barriers” which focuses on the theme of how adversity can create opportunity. The campaign centres around two creative vanguards based in the USA – Lucien Smith and Ana Kras - and demonstrates how the two artists have persevered to overcome the barriers they have faced in their careers. Emotive portraits capture Lucien and Ana braving the rain, wind and snow in iconic Woolrich pieces, such as the Buffalo Ch
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Projects credited in
  • De Beers, More than a Gift
    De Beers, More than a GiftClient: De Beers Agency: Wednesday Creative & Art Direction: Wednesday 3D & Motion Design: REZALOM Social content, for the launch of 'More than a Gift' collection. rezalom.com info@rezalom.com
  • Bally AW19 & SS20
    Bally AW19 & SS20Bally, around since 1851, returns to its Swiss roots by exploring Swiss modernity, journey, nature, and design. For AW19 & SS20 we explore the above themes to create two seasonal 360º global campaigns. Creative Director Jaime Perlman Design & Art direction by Luca Barbieri via Wednesday Agency Featuring Conie Vallese, Baptiste Zysman (AW19 only) & Clement Chabernaud (SS20 only) Campaign photography by Zoe Ghertner Film Director Errol Rainey Still life photography by Joaquin Laguinge Styling
  • Bally
    BallyE-commerce platform for global fashion brand Bally Agency: Wednesday bally.com
Work history
    Trends & Culture logo
    Trends & Culture logo
    Director of Marketing & OperationsTrends & Culture
    London, United KingdomFull Time
    Wednesday logo
    Wednesday logo
    Director of ProjectsWednesday
    London, United KingdomFull Time
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Skills
  • Brand Analysis
  • Creative Direction
  • Art Direction
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    MA Fashion JournalismCentral Saint Martins (UAL)
     - London, United Kingdom
Awards
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    Award for Creative Entrepreneursdeutsche bank