About me

Operations Director at Creative Blood.

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Projects

• 1

  Stella McCartney Tokyo A-Z Manifesto FilmTrends&Culture recently helped Stella McCartney bring her industry-leading A-Z manifesto to the streets of Tokyo. Encapsulated in a short montage crafted from the guiding alphabet along with images from the brand’s Spring 2021 collection, Trends&Culture worked closely with Stella McCartney’s team to bring to life the brand’s key messages around desirable and sustainable fashion. The film debuted across twelve screens in Shibuya’s famous crossing.
• 1

  Au Départ Paris CampaignTrends&Culture’s offices in London and Paris joined forces to bring to life the French heritage brand Au Départ’s latest collection of luxurious bags and travel accessories. Shot on location at The Hôtel de Crillon, Paris, the Fall 2020 campaign tells the story of a clandestine rendezvous. The narrative takes place in hyper-contained environs, showcasing Au Départ’s latest pieces against the hotel’s lush interiors. The effect? An overall atmosphere of intensity and intimacy.
• Woolrich FW20 CampaignTrends & Culture helped bring to life Woolrich’s latest AW20 campaign called “Without Barriers” which focuses on the theme of how adversity can create opportunity. The campaign centres around two creative vanguards based in the USA – Lucien Smith and Ana Kras - and demonstrates how the two artists have persevered to overcome the barriers they have faced in their careers. Emotive portraits capture Lucien and Ana braving the rain, wind and snow in iconic Woolrich pieces, such as the Buffalo Ch

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Projects credited in

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  De Beers, More than a GiftClient: De Beers Agency: Wednesday Creative & Art Direction: Wednesday 3D & Motion Design: REZALOM Social content, for the launch of 'More than a Gift' collection. rezalom.com info@rezalom.com
• 5

  Bally AW19 & SS20Bally, around since 1851, returns to its Swiss roots by exploring Swiss modernity, journey, nature, and design. For AW19 & SS20 we explore the above themes to create two seasonal 360º global campaigns. Creative Director Jaime Perlman Design & Art direction by Luca Barbieri via Wednesday Agency Featuring Conie Vallese, Baptiste Zysman (AW19 only) & Clement Chabernaud (SS20 only) Campaign photography by Zoe Ghertner Film Director Errol Rainey Still life photography by Joaquin Laguinge Styling
• BallyE-commerce platform for global fashion brand Bally Agency: Wednesday bally.com

Work history

Director of Marketing & OperationsTrends & Culture
Aug 2020London, United KingdomFull Time
Director of ProjectsWednesday
Oct 2018London, United KingdomFull Time

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Skills

• Brand Analysis
• Creative Direction
• Art Direction

Education

MA Fashion JournalismCentral Saint Martins (UAL)
Sep 1999 - May 2001London, United Kingdom

Awards

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Award for Creative Entrepreneursdeutsche bank