About me
I have many years experience working in the design industry,
including nine at Identica, formerly headed by Michael Peters.
As Identica adapted to meet new emerging markets, I became
actively involved with packaging, especially in the Russian sector,
working on Russian Standard, Smirnov, and Flagman Vodka and
nearer home, Diageo’s Captain Morgan.
I held the position of Design Director taking a lead creative role on
projects such as Pernod Ricard’s rebranding of Ararat Brandy, the creation of the brand identity for AmeriaBank, and many
FMCG packaging projects.
Since 2009 I have been freelance, working predominantly in the premium FMCG drinks sector, with brands including as Bombay Sapphire, Bacardi, Grey Goose, Whyte & Mackay, Talisker and Carlsberg to name a few.
In 2018, after many years working in and around London, I have now relocated to Cardiff, working with several agencies in Bristol and Bath and growing my own client list.