About me

I’m a strategic marketing professional with over 15 years’ digital and traditional multi-channel experience with a forward thinking and solution focused approach to achieve KPIs. As a seasoned professional, I have experience of working in diverse and varied sectors in both B2B/B2C. I use my creative can-do attitude to utilise the full marketing mix, embrace the latest technology to keep ahead of the competition to spot trends and maximise sales opportunities. Over the past 8 years my experience has been heavily digitally focused, testing and learning how different audiences react to different channels with a test and learn approach. This has given me a solid track record in building highly targeted audiences to ensure the best results for marketing ROI. I’ve created new initiatives to promote product portfolios outside the traditional channels to gain a competitive edge over the competition. This helped increase brand awareness, grow sales and support the efforts of the wider business.

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Work history

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EMEA Digital Marketing ManagerFlight Centre
Dec 2018 - Mar 2019New Malden, United KingdomFull Time
The travel and tourism role includes delivering the brands’ strategic marketing plan through agreed projects that are aimed at supporting client acquisition, retention and growth. Through digital and online techniques and analysis, I’m pursuing specific goals in lead generation, lead qualification, communication, brand building and conversion.
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Marketing Manager (Head of)AI Med
May 2018 - Aug 2018Banstead, United KingdomFreelance
This healthcare and tech start-up role involved working with the CEO to create and implement the marketing strategy for healthcare conferences. This includes setting up and managing acquisition channels (PPC, Paid Social, Display, Retargeting, E-mails), as well as optimizing SEO and building strategic media partnerships.

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Skills

• Marketing
• PPC
• SEO
• Social Advertising
• Budget
• CRM
• Management
• Email
• Ecommerce
• Google Analytics
• Marketing Strategy
• Social Media Marketing
• Planning
• Strategy

Education

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BA Media and CommunicationsGloucestershire University
Sep 1999 - Jun 2003Gloucester, United Kingdom
Thoroughly enjoyed my time studying for the media degree covering theory, history and practical modules on radio production.