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John Zaheer-Flaherty

Brand Strategist & Marketing Consultant

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Strategist - Marketing Director - Business Development Manager

About me

I’m a creative marketer & brand strategist with over 20 years experience of working with household name brands such as Young’s, Durex, Durex Play, Scholl & Reebok; in the UK & internationally. I combine the knowledge that I have gained over my career with an ongoing curiosity & optimism to help businesses of all sizes create effective brand strategies

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  • Brand Strategy
  • Brand Development
  • Team Leadership
  • Business Coaching
  • Creative Problem Solver
  • Developing Marketing Strategies
  • Value Proposition
  • Integrated Marketing Communication
  • Channel Planning
  • Agency Management

Work history


Strategy Director

Magenta Pty

Mar 2013 - Dec 2013
  • Perth, Australia
  • Full Time
  • I defined the agency expansion strategy and led communication strategy development for all clients. This meant establishing a new business development strategy, defining & resourcing Magenta Digital offering and conducting strategy reviews with all clients in order to develop annual strategy plans


Head of Online

Kitchen Warehouse

Jul 2012 - Mar 2013
  • Perth, Australia
  • Full Time
  • I led the development & execution of a new web & e-comm platform for a WA kitchen & cookware retailer. I developed their first ever online store in record time, launching Nov’12 in time for Xmas.


Regional Marketing Director

Adidas Group

Sep 2006 - Jul 2012
  • Amsterdam, Netherlands
  • Full Time
  • Worked on the Reebok brand at an EMEA region level. Initially led the single biggest category, Reebok Classics, worth €270m & controlled football marketing globally. Oversaw the renaissance of the Classics category via a concerted effort to reconnect with heritage and a focused fashion sector strategy. After 3 years on Classics & Football I transitioned to Mens Sport and launched 2 new technologies into EMEA: Flex and ZigTech. I then focused on establishing Reebok's refined fitness positioning which included working on the launch of the Reebok Crossfit partnership within EMEA.


Head of Marketing

SSL International PLC

Feb 2000 - Jan 2006
  • Manchester, United Kingdom
  • Full Time
  • I joined SSL as Durex Brand Manager and led a key evolution in the marketing of the UK's leading condom brand by integrating youth focused promotional marketing alongside the traditional spine of safe sex and sex education activity. This led to an increasing focus on youth focused brand partnerships, summer campaigns in Ibiza and Ayia Napa and increased investment in initiatives such as the Global Sex Survey. I became Marketing Controller of Durex within 3 years. I led key new product development projects including a full brand packaging relaunch and was the UK lead on the Durex Play initiative including leading an exclusive distribution partnership with Boots. In 2004 I became Head of UK Marketing which handed me oversight of the whole UK brand portfolio which included Scholl (flight socks, Party Feet, footwear) and a portfolio of UK OTC medicines.


Senior Brand Manager

United Biscuits

Feb 1996 - Feb 2000
  • Grimsby, United Kingdom
  • Full Time
  • I joined UB on their graduate scheme and was one of an annual intake of 12 grads. I chose to join Youngs Seafood, working with a talented bunch of marketers who were leading the charge to shift consumer attitudes towards eating fish. I worked directly on new product developments such as 'Fish n Sauce' and eventually handled the ready meals category.





Apr 2016 - May 2016
  • I was accepted into Seth Godin's 'altMBA' in March 2016. The altMBA is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to level up and lead.


(hons) Business Studies

Staffordshire University

Sep 1991 - Jun 1995
  • Stoke-on-Trent, United Kingdom
  • I graduated with a 2:1 B.A (Hons) in Business Studies specialising in Marketing. My final dissertation was on 'Night Club marketing in Stoke on Trent'