Work history
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ConsultantFreelance
Pearl River, United StatesFreelance
I create targeted marketing communications strategies using digital and traditional mediums to bring life to your brand.
I have a deep understanding of the challenges and emerging opportunities facing companies, brands and service providers due to the vast number of platforms available to tell your story. I have learned what does and does not work.
Because of my experience in product development, management and marketing, I also provide evaluations around product/market fit and UX improvements for web-based products.
I specialize in:
♦ User Story / Case Study Development
♦ Inbound Marketing and Website Optimization
♦ CRM and Email Marketing Optimization
♦ Marketing Materials Development
Contributing writer to Ducttapemarketing.com, Business2community.com and SEMrush.com, Thrive Global, Medium.co
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Head of Consumer MarketingRadiancy inc
- Orangeburg, NY, USAFull Time
I led business development and marketing initiatives for a global developer & manufacturer of consumer aesthetic dermatological devices, with the goal of bringing Phototherapy/ LHE devices to a wider clientele via direct to consumer, e-commerce and retail distribution channels.
Owned brand messaging, marketing, promotions and sales strategy. Provided market insights and customer feedback into research and development efforts in the pipeline and led regional packaging development projects collaboratively with Israeli based product management team.
Assisted with the consumer brand products asset integration during the closing and integration phase of the Company acquisition
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Skills
- B2B Marketing
- B2C Marketing
- Business Development
- Product Launch
- TV Production
- Social Media
- Project Management
- Marketing
- Sales Management
- CRM