Marketing & Digital Strategist || Happiest at the intersection of Technology, Healthcare & MediaLocked Pro Plan feature
I create targeted marketing communications strategies using digital and traditional mediums to bring life to your brand. I have a deep understanding of the challenges and emerging opportunities facing companies, brands and service providers due to the vast number of platforms available to tell your story. I have learned what does and does not work. Because of my experience in product development, management and marketing, I also provide evaluations around product/market fit and UX improvements for web-based products. I specialize in: ♦ User Story / Case Study Development ♦ Inbound Marketing and Website Optimization ♦ CRM and Email Marketing Optimization ♦ Marketing Materials Development Contributing writer to Ducttapemarketing.com, Business2community.com and SEMrush.com, Thrive Global, Medium.co
I led business development and marketing initiatives for a global developer & manufacturer of consumer aesthetic dermatological devices, with the goal of bringing Phototherapy/ LHE devices to a wider clientele via direct to consumer, e-commerce and retail distribution channels. Owned brand messaging, marketing, promotions and sales strategy. Provided market insights and customer feedback into research and development efforts in the pipeline and led regional packaging development projects collaboratively with Israeli based product management team. Assisted with the consumer brand products asset integration during the closing and integration phase of the Company acquisition
Responsible for executing global strategies on a regional level for hospital and professional education market. Led Obstetrics product launch, receiving an outstanding achievement award in 2012. Developed multiple award-winning sales tools. Created marketing materials for trade shows, print & digital online advertising, campaigns and social media. Supported key hospital alliance partnerships with AWHONN, WISER and Limbs and Things. Provided software implementation, training and administrative system support for IBM project management software tool..