I am a commercially-driven creative marketing consultant with an enviable track record of devising and delivering activity for some of the world’s most respected brands. Backed by over 15 years’ experience spanning strategy and account management, creative development and production, I combine insight- led brand thinking with tactical, data-driven execution. My perspective is unique and draws from leadership roles working client-side, in consulting, creative & media agencies, as well as co-founding an award-winning digital agency.
I help growth-minded organisations use Marketing and Creativity for commercial gain. I am driven by a passion for collaboration and producing creative work that works.
Projects
- SINE Digital | ConsultantStrategic advisor to performance marketing agency start-up SINE Digital, I worked with the CEO, COO and senior leadership team to help them with agency repositioning, identifying gaps in service offering, creative strategy support and producing a bespoke educational program for the wider agency.
- Black Swan Data | Website Strategy & UXDeveloped strategy for a trends and research company transitioning into a SaaS business. I undertook competitor analysis, stakeholder interviews, website site mapping, user experience & wireframing. The strategy and website redesign resulted in 4X the number of sales qualified leads in the first three months.
- APR Consulting | Subject Matter Expert (Digital)APR provides consultancy to some of the world’s biggest advertisers. As consultant and client/creative agency lead for UK Cabinet Office during the UK’s exit from the EU, I was responsible for reviewing all agency cost estimates, evaluating creative assets, identifying costs savings, and recommending operational efficiencies and best-practices in advertising campaign production.
- Bezalel Gems | Marketing DirectorFollowing the passing of my father during COVID 19, I stepped in to revive his ailing 55 year old wholesale gemstone business. With no outbound sales for 20+ years, zero marketing presence, I introduced new operational processes, personally catalogued/photographed all stock, and put the historically UK-only business online. It has since generated 7,000+ online sales, 1,500+ 5-star reviews, and has found a customer base in every continent.
- Super natural | Co-FounderSuper natural was an award-winning digital creative agency that produced advertising campaigns for brands including Channel 4, ITV, and for agencies such as adam&eveDDB, Wieden+Kennedy and VMLY&R. With ultimate responsibility for all client relationships, a multi-disciplinary studio, creative output and commercial success, I led the agency to a number of awards including BAFTA TV Craft Award, Lovies Awards and a Webby Award.
Projects credited in
- Channel 4 - Utopia ViralChannel4’s new thrilling drama Utopia launched in early January 2013. 4Creative was commissioned to create a social media campaign to raise awareness among influencers and TV journalist and get them chatting about the series. My solution was simple yet effective: We recreated the feeling of being watched with a series of personalised viral films featuring Utopia character Wilson Wilson. He warns them that they are being followed while revealing aspects of their personal lives in incredible deta
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Work history
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Digital StrategistAccord Marketing Limited
London, United KingdomFull Time
Part of the senior agency team responsible for positioning and driving the agency’s portfolio of services covering planning, creative, programmatic, social media, video, PPC, SEO and web development solutions to new and existing clients.
Day-to-day, my role involves the provision of strategic and creative counsel to Director and C-level clients translating high-level strategic ideas into tactical communications plans that drive brand and performance metrics.
Co-Founder & Managing DirectorSuper natural
- London, United KingdomFull Time
Super natural was an award-winning digital production agency that worked with brands and agencies to produce high-end, cross-platform advertising campaigns. As Co-Founder and Managing Director, I had overall responsibility for the commercial, strategic and creative output of the agency.
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Skills
- Business Development
- Account Management
- Strategy
- Producing
- Digital Advertising
- Comms Planning
- Digital Strategy
- Marketing Strategy
- Creative Strategy
- Creative Production
Education
Awards
Display & Banner AdvertisingThe Webby Awards
Super natural/Channel 4 - Live From Space (Honouree)Banner adsThe Lovie Awards
Super natural/Channel 4 - Gogglebox (Shortlist)+ Show more