Projects credited in
- BudweiserNo American beer brand rivals the rich history and iconography of Budweiser. Since 1876, the brand has represented uncompromising commitment to quality, reflected through the craft and care that goes into brewing every beer. Our task was to align the brand’s design with the brand’s spirit. Budweiser partnered with our NYC team to refresh their packaging and visual identity. After an immersion in the Budweiser archives, then the team drew inspiration from the best parts of the 140 year design2
- Bud StatesIn Summer 2016, in the midst of heated Presidential debates, Copa America, and the Rio Olympics, Budweiser’s America can stole the conversation. For Summer 2017, we wanted to continue telling Budweiser’s story – to remind Americans that the Bud they hold in their hands is brewed right here in the States. There are 12 Budweiser breweries across the country, proudly brewing Bud’s distinct golden suds. To celebrate Budweiser’s home-grown pride, Bud replaced the name of their beer with the 11 Stat10
- IRN-BRUFrequently described as ‘Scotland’s other drink’ (after whisky), IRN-BRU is one of the nation’s most treasured brands. Inspired by the famous ‘Made from Girders’ ad campaign from the 1980s, our creative solution was centred around ‘industry and strength’. This inspired the introduction of the ‘I’ girder device which encases the redrawn word mark, and the resurrection of the strong man which featured on the brand’s original label.8
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