About me
Let's get this out of the way up front, yes I was on Jim'll fix it and yes I'm fine thanks for asking. I'm now the creative director of Soho-based creative agency Mr President, and split my days between trying to bring great ideas to life and stopping even better ones being killed. Away from work I'm kept busy with my gorgeous 5 month old son Otto, and dealing with the weekly frustrations that come with supporting the Arsenal.
Projects
- RAISING #SELFIESTEEMRaising self esteem for the Teenage Cancer Trust We’re extremely chuffed to have created a brand film for The Body Shop to highlight their partnership with Teenage Cancer Trust, and their common goal of raising Self Esteem (as well as money). A truly incredible cause we are proud to be part of. The film is being shown at The Royal Albert Hall during the week long series of Teenage Cancer Trust concerts that kicked off last night (24th March) with Ed Sheeran, with a supporting campaign online a
- Massa Vs. BottasEven the world of Formula One was hooked on the World Cup this summer. So much so that we took the WILLIAMS MARTINI RACING team off the track and onto the pitch to see who was the best Table Football player in the team and promote the brand ahead of the Silverstone GP. Valtteri Bottas faced Felipe Massa in London's Bar Kick for the title before taking on fans in matches throughout the afternoon.
- Dewar's - True Scotch Awards EntryThe business problem: Dewar’s White Label is the most awarded blended scotch in the world with 167 years of incredible heritage. But the young guys who were drinking it in their whisky and coke around the world weren’t necessarily aware of the origins of the scotch in their hands and that it is still lovingly produced in the heart of the Scottish Highlands. The insight: The Scotch category is experiencing a bit of a revival of late - whisky drinkers are not just the stereotypical cigar-puffing aficionados they once were. They are young, buoyant individuals, curious about the dram in their hand and thirsty for knowledge. After all, a proper Scotch drinker should want to know what he is drinking and care what it stands for. Our task was to bring the origins of Dewar’s True Scotch to life for visitors from around the world. Something they’re proud to discover and will want to share with their mates down the pub. All without having to fork out a flight to Scotland. The solution: The solution lay in the unique batch codes on the front of each newly designed bottle of Dewar’s White Label. We used these codes to create a unique online journey for each consumer, to take them from wherever they were in the world back to Aberfeldy, the home of the heart malt in Dewar’s White Label using Google Hyper-lapse technology. Along the way they would cross oceans, fly past landmarks and pass through the Glasgow Bottling Plant on their way up through the Scottish Highlands to the sleepy town of Aberfeldy. Being tucked away in the Scottish Highlands, the distillery’s guest book has historically been a little empty – but we made sure each visit to the site was immortalised physically at Aberfeldy by building a custom made view-counter, made of former Dewar’s bottles and an empty cask which ticks over every time someone visits the site. From there, ‘guests’ are then invited to explore and interact with the distillery’s still house, cask warehouse, and maturation corridor in 360 HD detail, navigating by dragging around their curser on a desktop, or by simply moving their phone or tablet around in the space in front of them, complete with meeting distillery workers and listening to sound bites. The experience recently launched and is being promoted in the main Dewar’s markets of Spain and the US currently. We developed the experience in partnership with the great folk over at Stink Digital. The best way to experience True Scotch journey is to take one for yourself at TrueScotch.com.
- Massa Vs. BottasEven the world of Formula One was hooked on the World Cup this summer. So much so that we took the WILLIAMS MARTINI RACING team off the track and onto the pitch to see who was the best Table Football player in the team and promote the brand ahead of the Silverstone GP. Valtteri Bottas faced Felipe Massa in London's Bar Kick for the title before taking on fans in matches throughout the afternoon.
- SELLING LOANS TO PEOPLE WHO DON’T LIKE LOANSSensible loans for sensible people Yes, one exists. We helped the peer-to-peer savings and loans digital business Zopa launch their first advertising campaign. They wanted to advertise their competitive loan product, but in the payday loan market we had to make sure people realised we weren’t sharks charging ridiculous interest rates. A 30s TV campaign ran in the North of England and sparked an immediate reaction as people went online to register. Visit: www.zopa.com
+ View all
Projects credited in
- Mr President x She Says: This Equal Pay Day the ‘Pay Gap Pound’ proves women are being shortchangedIndependent agency Mr President has collaborated with global creative network SheSays to launch ‘The Pay Gap Pound’, a pointed campaign for this year’s Equal Pay Day. Women in the UK earn an average of 82 pence for every pound earned by men, and the Pay Gap Pound is a coin that represents that gender pay gap. A run of 100 ‘Pay Gap Pound’ coins has been minted, on first inspection they look like beautifully crafted replicas of the one pound coin, but look closer and you’ll see that these coins
Skills
- Advertising
- Art Direction
- Marketing Strategy
- Creative Direction
- Illustrator
- Photoshop
- Creative Writing