Jon Haywood

Jon Haywood

Choice Architect & Experience PlannerAmsterdam, Netherlands
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Connections
Jonny Watson
Frederique Verblakt
CONSTANTIN Prozorov
Jon Haywood

Jon Haywood

Choice Architect & Experience PlannerAmsterdam, Netherlands
Projects
  • EA FIFA Street vs Street
    EA FIFA Street vs StreetHow to promote the new street vs street game? Get those who are already experts and create some excitement amongst those football tricksters
  • Z4 Expression of Joy
    Z4 Expression of JoyHow do you extend in a more participatory way the Global TV campaign for BMW? it's all about painting with the Z4...so we built an AR piece for people to drive and paint with their own Z4 experience
  • Ski It to Believe It
    Ski It to Believe ItHow do you sell the 15 world class ski resorts British Columbia has to the USA?
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Projects credited in
  • STOPTOBER
    STOPTOBERSTOPTOBER
  • Phillips - One Blade
    Phillips - One BladeWe jumped at the opportunity to create some classic 80's tones for this Phillips advert! 80's kids in their element!
  • Sony Ericsson E-Commerce
    Sony Ericsson E-CommerceRe-define the online shopping process by seamlessly merging the existing browsing experience with the eCommerce requirements, and social media, to create a truly integrated Sony Ericsson experience. In order to allow for the many levels of implementation worldwide we developed a scalable, modular shopping solution which is integrated into the dotCom. This is an ongoing project which utilises multi-variate testing to constantly design, build, test, re-design, re-build and test. Working alongside a Creative Director, two IA’s and two supporting designers, I was responsible for, or heavily involved, in; Strategy, concept, IA/UX, social, design, inter-agency communication, client presentation, and development overview.
  • Sony Ericsson: Google Demoslam
    Sony Ericsson: Google DemoslamSony Ericsson ambassador Maria Sharapova suddenly became available for filming - the brand's last chance to work with her before the new tennis season began. So we had 7 days to write and shoot a film for Google's Demoslam - a contest to see who could create the most compelling film demonstrating one of their products. From scores of entries, we came a creditable 5th.
  • American Express
    American Express
  • BMW 1 Series
    BMW 1 Series
Work history
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    Choice Architect & Experience PlannerPhilips Design
    Amsterdam, NetherlandsFull Time
    I help build positive experiences between brands and their consumers (people). I focus more on the behavioural insights to add a layer of human reality to the creative brief
    Dare Digital logo
    Dare Digital logo
    Regional Planning Director & Cultural AttacheDare Digital
     - Vancouver, CanadaFull Time
    Heading up Strategy & Planning for the NA Offices (Vancouver, NYC, LA & Toronto). Also responsible for building a culture of innovative thinking
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Skills
  • Advertising
  • Marketing PR
  • TV
  • Design
  • Problem Solving
  • Photoshop
  • Creative Briefing
  • Digital Planning
  • Brand Planning
  • Innovation Design
  • Behaviuoural Science
  • Data Planning
  • Interactive Planning
  • Integrated Planning
Education
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    PHD Fundamental Aspects of Uv-maldi-msWarwick University
     - Coventry, United Kingdom
    Analysis of Large Biomolecules with LASERS
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    BSc Hons. Chemistry Computer Based TechnologyWarwick University
     - Coventry, United Kingdom
    Chemistry connected to technology