I’m a problem solver, innovative thinker, story-teller and true creative hybrid. With over 15 years of industry experience I’ve honed my craft working across traditional agencies such as BBH and DDB and digital consultancies such as Razorfish and Sapient. I’ve reimagined brand experience by fusing data and technology with storytelling and have helped the likes of Samsung, Audi, McDonald’s, Nationwide, Unilever and Ralph Lauren aim higher, act smarter and connect more with their customers. Whether as a team leader or team player, I aim to foster a culture of ideation and collaboration to deliver connected solutions that surpass client and consumer expectation.
Projects
- The Sending MachineUsing a blend of technology and data we created a vending machine like no other. The Sending Machine is a digital vending machine that doesn’t dispense food but sends it straight to the local food bank making food donation smarter and more efficient. Food bank stock data is collected and analysed and the Sending Machine updates in real-time, reconfiguring to display the products that are urgently required. Passers-by are able to send what’s really needed to those who really need it. Items ar