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I’ve 8 years commercial experience in design; proficiency at multi-platform and user experience design for websites, apps and web-based applications. I’ve had the experience of working with a small start-up or for a large multichannel company. Working in either a large or small team, they have both strengthened my knowledge and experience in E-commerce. Currently situated in Hammersmith London working as UI/UX designer, a flexible lifestyle, and an eagerness to advance design skills has motivated me to consider freelancing. By working with different brands in different industries for either long or short term periods, I’m hoping to utilize skills learnt and apply it to a challenging position within a creative company. www.welchdesigns.co.uk
Working closely with the developer on creating new customer journeys or optimizing and improving the existing on our web tools and software application. Responsible for creating a cohesive style guide and ensuring that a consistent visual design language is applied across our websites. Communicating ideas through wire frames and mock-ups, defining user behaviour and refining complicated concepts into user-friendly interfaces.
Working with web analytics and the UX team to identify what drives performance, providing a variety of solutions from a design perspective to convert customers and decrease bounce rate. Engaging with stakeholders in creating or making alterations to campaigns and customer journeys. Providing training and orientation for junior designers. Managing their workload, supporting whenever necessary and signing off on their work.
Working closely with networks and manufacturers in producing micro sites, marketing campaigns and product pages. Overseeing designs from concept to development, mocking up layouts adhering to strict brand guidelines and operating within short deadlines.
Creating Flash-based animations, presentations and banner ads to be displayed on TV and web. Creating competition pages, social campaigns and emails for both internal and external comms.
Creation of flash-based forms, banner ads and screen-savers to uplift brand awareness, features and products.