Projects
- 5 Basic Concepts Of Edible Food PackagingFood packaging is becoming more essential to producers nowadays than before. Food producers have been seeking replacements and changes to their packaging design, including eco-friendly sustainable material to BPA-free packaging. For several purposes, food packaging is essential; it serves to sell the item, maintains the food safe from infection, and keeps the food fresh and preserved, avoiding leaks and wastage. There are several new forms of packaging, such as non-stick, vanishing, improved, an
Projects credited in
- Peloponnese Visual Identity and Packaging RedesignBrief in brief: A purveyor of Greek and Mediterranean foods, including olives, spreads, grape leaves, roasted sweet peppers, and sesame tahini, Peloponnese® was launched by Greek gourmand Sotiris Kitrilakis in 1983 and has since established a reputation for producing some of the finest, most authentic Mediterranean cuisine in the world. With an ambition to become brand leader in its category, Peloponnese® needed to refresh its packaging, which was looking outdated and not truly reflective of t3
- Oscar Mayer Hot Dogs Packaging RedesignBrief in brief: With growing consumer skepticism about artificial preservatives, added nitrates and nitrites and by-products, sales of hot dogs have been in decline with consumers purchasing less frequently or leaving the category altogether. Kraft Heinz briefed Bulletproof to create a new pack design for Oscar Mayer Hot Dogs, which clearly communicated the delicious taste of their ‘dogs’ while reassuring consumers that only quality ingredients are used in the product range. Our thinking and doing: With over 125 years of heritage, we understood the need for an iconic and confident design that would reflect the brand’s authority and leadership within the category. To reinvigorate Oscar Mayer Hot Dogs for future generations, we looked to the brand’s rich past and discovered a distinct asset, which held tremendous relevance in this age of cleaner ingredient lines. Going all the way back to the man himself, we found that Oscar Mayer Hot Dogs were originally wrapped in a simple yellow paper band, which soon became a beacon of quality and consistency at a time when the meat industry was untrusted. Our “Iconically Oscar” design platform pairs a modernized version of the yellow band with deliciously simple and mouth-watering food photography. The band gracefully enrobes the irresistible hot dog to form our one-of-a-kind design architecture.
- Haywards 'Veg With Edge' Brand RevampBulletproof were tasked to create a new brand identity and packaging design for Haywards that will become the ‘sweet spot’ for its target demographic. It shouldn’t alienate its current traditional buyers, but must attract a younger audience in order to make the brand the number one choice in the pickled vegetable category.1
- Fresh Meet-Bulletproof Submission-'Mooney's Cookies'Mooney's Cookies is a children's space themed sugar cookie brand. Through research I found that while in space, astronauts eat sugar cookies to satisfy their sweet tooth! This brand is aimed to give children a fun sense of what it is like to be an astronaut. As well as picture cookies it also aims to be educational, including a variety of fun facts about space on the back of the packaging. The assortment of characterful planets on each box encourages children to try new exciting flavours. The b
- FACE IT | FreashMeat_2020"FACE IT" is a sunscreen brand that promises you the confidence to face the sun. Brief: Using the selected news date and headline as a foundation, create an ownable brand and product to apply to your given packaging format and brand world application. Good news date & Headline - In December 1898, Marie and Pierre Curie discovered radium while experimenting with a mineral form of uranium oxide. Pack format - Spray Bottle Brand world application - Brand Collab Solution: Radium was one of the
- Cruzcampo Visual Identity and Packaging RedesignCruzcampo was founded in Seville in 1904 - the first brewer to be based in the south of Spain, established with the ambition to brew beer that would retain its quality flavour even when served at the sub-zero temperatures demanded by the heat of the southern sun. The beer itself is made with only high-quality ingredients. But the brand’s quality perceptions had been eroded over the years and its appeal diluted by a portfolio that lacked cohesion or a clear product strategy. Cruzcampo needed to
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