- Community / Social Media / PR / Content / Copy specialist, with over six years' experience -
Previously, I was Klang Games' Community/Communications/British person, which was ironic as I have a horrible Birmingham accent. But, at least you can’t hear my Brummie-mumblings through the Internet; unless you've watched any of my ReRunners' live streams on Mobcrush. Luckily for me, the game speaks for itself.
Before joining Klang, I was the Director of Content, Social Media and ePR at Iceland’s leading Internet Marketing firm, The Engine (formally Nordic eMarketing), where I worked on various campaigns for a range of clients – from 'mom-and-pops' to Fortune 500 companies.
In my spare time, I play video games, listen to terrible aggressive music, and care way too much about menswear and fashion.
I am also a Market Motive Trained Practitioner in Professional Social Media, which is recognised by OMCP (Online Marketing Certified Professional).
Projects
- ReRunners: Race for the WorldReRunners is a mutliplayer platformer game for iOS and Android developed by Klang Games - I was the Community & Communications Manager for the project. The game received critical acclaim among the gaming press and the gaming community. Without blowing my own trumpet, I am partly responsible for the game's success. I swear.
Work history
Community Manager
- Berlin, GermanyFull Time
Manage the Community for ReRunners: Race for the World
Content planning, content creation, tone-of-voice/branding, audience incentives for growth.
Oversee in-game Live Ops & Events.
Press & influencer outreach.
Copy and text creation, including Localization Management.
Livestreaming on Mobcrush (YAY).
Achievements:
- Expanded ReRunners' Social Following: Raised Facebook Likes by over 1000%.
- Successfully built a Beta Community & launched the game's Early Access program.
- Initiated & grew partnerships with streamers / created in-game incentives for a partnership with streaming platform Mobcrush.
Director of Content
- Reykjavík, IcelandFull Time
Role promotion.
In charge of Content & Social Media campaigns - with focus on SEO.
Direct contact with clients.
Regular reporting and analytics.
Delegated work to team members & managed my own work.
Ensured high standards, always.
Previous clients include:
Geox, Intel, Vodafone, Actavis, Valitor, Icelandair, WOW air, 66 North
Achievements:
- Awarded Grand Prix for Promo & Activation for the Geox Amphibiox F/W '13 campaign at Eurobest 2013. As part of the team, my roles included copy, blog submissions, and email marketing strategies.
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Skills
- Advertising Communications
- Advertising Copywriter
- Marketing PR
- Mailchimp Experience
- Itunes: Connect
- Atlassian Jira
- Advertising Concepts
- Conceptual Copywriting
- Branded Content
- Social Meda Strategy
Education
BA (Hons.) Music, Technology and Innovation
- Leicester, United Kingdom
A practical and academic course covering composition, performance, improvisation, sound design, sound recording, musicianship, awareness and cultural studies.
During my time at university, I learnt to develop my creative individuality and experiment with artistic procedure.
Awards
Eurobest 2013 Grand Prix award for Promo & Activation
Geox's ‘7 Days of Rain’ campaign