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Jonathan Baker

Community and Communications Manager

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  • LevelMid Level
  • LocationBerlin, Germany
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCommunity Manager - Social Media Marketing Manager - Content Marketing Strategist


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About me

- Community / Social Media / PR / Content / Copy specialist, with over six years' experience - Previously, I was Klang Games' Community/Communications/British person, which was ironic as I have a horrible Birmingham accent. But, at least you can’t hear my Brummie-mumblings through the Internet; unless you've watched any of my ReRunners' live streams on Mobcrush. Luckily for me, the game speaks for itself. Before joining Klang, I was the Director of Content, Social Media and ePR at Iceland’s leading Internet Marketing firm, The Engine (formally Nordic eMarketing), where I worked on various campaigns for a range of clients – from 'mom-and-pops' to Fortune 500 companies. In my spare time, I play video games, listen to terrible aggressive music, and care way too much about menswear and fashion. I am also a Market Motive Trained Practitioner in Professional Social Media, which is recognised by OMCP (Online Marketing Certified Professional).

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  • Advertising Communications
  • Advertising Copywriter
  • Marketing PR
  • Mailchimp Experience
  • Itunes: Connect
  • Atlassian Jira
  • Advertising Concepts
  • Conceptual Copywriting
  • Branded Content
  • Social Meda Strategy

Work history


Community Manager

Klang Games

May 2015 - Oct 2016
  • Berlin, Germany
  • Full Time
  • Manage the Community for ReRunners: Race for the World Content planning, content creation, tone-of-voice/branding, audience incentives for growth. Oversee in-game Live Ops & Events. Press & influencer outreach. Copy and text creation, including Localization Management. Livestreaming on Mobcrush (YAY). Achievements: - Expanded ReRunners' Social Following: Raised Facebook Likes by over 1000%. - Successfully built a Beta Community & launched the game's Early Access program. - Initiated & grew partnerships with streamers / created in-game incentives for a partnership with streaming platform Mobcrush.


Director of Content

The Engine

Oct 2012 - Feb 2015
  • Reykjavík, Iceland
  • Full Time
  • Role promotion. In charge of Content & Social Media campaigns - with focus on SEO. Direct contact with clients. Regular reporting and analytics. Delegated work to team members & managed my own work. Ensured high standards, always. Previous clients include: Geox, Intel, Vodafone, Actavis, Valitor, Icelandair, WOW air, 66 North Achievements: - Awarded Grand Prix for Promo & Activation for the Geox Amphibiox F/W '13 campaign at Eurobest 2013. As part of the team, my roles included copy, blog submissions, and email marketing strategies.


Content Editor

Worn By Worship

Dec 2010 - Dec 2011
  • Reykjavík, Iceland
  • Freelance
  • Created copy for featured designers. Helped with the company's branding & social media channels / promotional copy / flyers / blog posts.


Content Editor

The Engine

Oct 2009 - Oct 2012
  • Reykjavík, Iceland
  • Full Time
  • Researched & analysed branding & target audience of clients. Conducted keyword research. Created content & distributed via Wordpress channels. Various confidential Social Media & Reputation Management campaigns. Achievements: - Spoke at the Reykjavik Internet Marketing Conference (RIMC) 2011, on the subject of Social Media within Internet Marketing.



BA (Hons.) Music, Technology and Innovation

De Montfort University

Sep 2004 - May 2007
  • Leicester, United Kingdom
  • A practical and academic course covering composition, performance, improvisation, sound design, sound recording, musicianship, awareness and cultural studies. During my time at university, I learnt to develop my creative individuality and experiment with artistic procedure.



Eurobest 2013 Grand Prix award for Promo & Activation


  • Geox's ‘7 Days of Rain’ campaign