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Jonathan Baker

Community and Communications Manager

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  • LevelMid Level
  • LocationBerlin, Germany
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCommunity Manager - Social Media Marketing Manager - Content Marketing Strategist

Projects

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About me

- Community / Social Media / PR / Content / Copy specialist, with over six years' experience - Previously, I was Klang Games' Community/Communications/British person, which was ironic as I have a horrible Birmingham accent. But, at least you can’t hear my Brummie-mumblings through the Internet; unless you've watched any of my ReRunners' live streams on Mobcrush. Luckily for me, the game speaks for itself. Before joining Klang, I was the Director of Content, Social Media and ePR at Iceland’s leading Internet Marketing firm, The Engine (formally Nordic eMarketing), where I worked on various campaigns for a range of clients – from 'mom-and-pops' to Fortune 500 companies. In my spare time, I play video games, listen to terrible aggressive music, and care way too much about menswear and fashion. I am also a Market Motive Trained Practitioner in Professional Social Media, which is recognised by OMCP (Online Marketing Certified Professional).

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Skills

  • Advertising Communications
  • Advertising Copywriter
  • Marketing PR
  • Mailchimp Experience
  • Itunes: Connect
  • Atlassian Jira
  • Advertising Concepts
  • Conceptual Copywriting
  • Branded Content
  • Social Meda Strategy

Work history

2016

Community Manager

Klang Games

May 2015 - Oct 2016
  • Berlin, Germany
  • Full Time
  • Manage the Community for ReRunners: Race for the World Content planning, content creation, tone-of-voice/branding, audience incentives for growth. Oversee in-game Live Ops & Events. Press & influencer outreach. Copy and text creation, including Localization Management. Livestreaming on Mobcrush (YAY). Achievements: - Expanded ReRunners' Social Following: Raised Facebook Likes by over 1000%. - Successfully built a Beta Community & launched the game's Early Access program. - Initiated & grew partnerships with streamers / created in-game incentives for a partnership with streaming platform Mobcrush.

2015

Director of Content

The Engine

Oct 2012 - Feb 2015
  • Reykjavík, Iceland
  • Full Time
  • Role promotion. In charge of Content & Social Media campaigns - with focus on SEO. Direct contact with clients. Regular reporting and analytics. Delegated work to team members & managed my own work. Ensured high standards, always. Previous clients include: Geox, Intel, Vodafone, Actavis, Valitor, Icelandair, WOW air, 66 North Achievements: - Awarded Grand Prix for Promo & Activation for the Geox Amphibiox F/W '13 campaign at Eurobest 2013. As part of the team, my roles included copy, blog submissions, and email marketing strategies.

2011

Content Editor

Worn By Worship

Dec 2010 - Dec 2011
  • Reykjavík, Iceland
  • Freelance
  • Created copy for featured designers. Helped with the company's branding & social media channels / promotional copy / flyers / blog posts.

2012

Content Editor

The Engine

Oct 2009 - Oct 2012
  • Reykjavík, Iceland
  • Full Time
  • Researched & analysed branding & target audience of clients. Conducted keyword research. Created content & distributed via Wordpress channels. Various confidential Social Media & Reputation Management campaigns. Achievements: - Spoke at the Reykjavik Internet Marketing Conference (RIMC) 2011, on the subject of Social Media within Internet Marketing.

Education

2007

BA (Hons.) Music, Technology and Innovation

De Montfort University

Sep 2004 - May 2007
  • Leicester, United Kingdom
  • A practical and academic course covering composition, performance, improvisation, sound design, sound recording, musicianship, awareness and cultural studies. During my time at university, I learnt to develop my creative individuality and experiment with artistic procedure.

Awards

2013

Eurobest 2013 Grand Prix award for Promo & Activation

Eurobest

  • Geox's ‘7 Days of Rain’ campaign