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Jonathan Eddy

Freelance Digital Channel Manager / Social Media Manger

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Social Media Manager - Digital Manager

Skills

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Promotions
  • Administration
  • Direct Marketing
  • Creative
  • Email Marketing
  • Social Media Marketing
  • Entertainment
  • Popular Culture
  • Social
  • Creative Thinking

Work history

Currently

Digital Channel Manager

Sony Music UK

Apr 2017
  • London, United Kingdom
  • Freelance
  • Responsible for social strategy, channel management, writing monthly, in-depth social media/traffic reports, audience development and daily communication on social media channels for emerging and established artists on the Relentless Records roster. Key Highlights: Chris & Kem's 'Little Bit Leave It' at number #15 on the official UK’s chart in 3 days. #1 on the iTunes chart in 3 hours of the track being released also receiving over 1,000,000 views in 2 days on VEVO. Helped Nadia Rose x 67’s “Wat Up” receive 512,179 views and "Slip ‘N’ Slide" by C biz 313,156 Views on Link-UP TV via social marketing. Helped Bryson Tiller's album “True To Self” to number #11 on the official UK’s chart which spent 3 weeks on the UK official charts via influencer marketing.

Currently

Social Media Producer

Universal Music UK

Mar 2017
  • London, United Kingdom
  • Freelance
  • Responsible for assisting with social media content creation, editorial calendars, monthly analytical reporting, website content management, and publishing of images and videos on artist's social media platforms Facebook, Twitter and Instagram. Creating / editing videos with Adobe Premiere as well as using Adobe Photoshop to edit photos optimized for each platform. Database management including influencer outreach for campaigns. Creating social media reports using analytical tools. Key Highlights: Selling out Japan, United Kingdom, Netherlands, and France international tour dates. Achieving 1.6 million impressions and 157,000 profile views during March increasing the original reach on Facebook from the average of 201,277 per post to the average 640,526 per post, getting Jamiroquai's album "Automaton" number 4 for 8 weeks on the UK official charts. Helped the single “Superfresh” achieve 1,140,590 views on VEVO via social marketing.

Currently

Social Media Manager

Queens Ice and Bowl

Dec 2016
  • London, United Kingdom
  • Freelance
  • Responsible for implementing the social media strategy for the Facebook Twitter, and Instagram, writing monthly in-depth social media reports customer development. Targeting demographics and to promote the venue across social channels. Reporting back internally on campaign success. Participating in brainstorms for creative.

Currently

Social Media Manager

Tape London

Apr 2016
  • London, United Kingdom
  • Freelance
  • Responsible for implementing the social media strategy for Instagram, writing monthly in-depth social media reports Audience development. Participating in brainstorms for creative, Managing budgets on equipment to shoot, booking talent, scouting talent, creating digital assets, recording artist performances, artist interviews and live streaming content on Instagram Story. Key Highlights: Recording live social media content for Stefflon Don’s first headline tour for the main clubs social media platforms.

2015

Digital Intern

Punch Records

Feb 2015 - Jul 2015
  • Internship
  • Lead on delivery of Punch’s digital and social media campaigns. Routine and systematic use of social media to help drive and support Punch’s programmes and events. Monitor, report and provide statistics reporting to Head of Office and Finance or/and relevant member of staff as well as uploading information in the correct procedure (management information) creating social media strategies Increasing followers using key engagement messaging from 5,000 followers on Twitter to 10,000 followers on Twitter. Key Highlights: Sold out two London tour dates for U.S R&B singer Amerie’s first tour to the UK. Trebled Twitter impressions from average 100,000 – 140,000 a month impressions to over 400,00 – 700,000 impressions a month.

2015

Social Media Assistant

Complex UK

Feb 2015 - Aug 2015
  • London, United Kingdom
  • Freelance
  • I was responsible for implementing the social media strategy for the Facebook Twitter, and Instagram. Database management contacting photographers, illustrators, to add to the Complex Media Network. Researching articles. Keeping ahead of pop culture and digital trends to feedback to the team Scheduling tweets, Instagram posts throughout the day through Tweetdeck Key Highlights: Assisted running the Complex UK Twitter page growing it from 9,000 followers to 20,000 followers started the Instagram page from 0 followers to 14,000 followers contributed media ideas towards the Adidas Originals x Pharrell Williams Supercolour launch.

2014

Social Media Manager & Digital Marketing

BBH / Jiggster

May 2014 - Aug 2014
  • Internship
  • Scheduling tweets throughout the day using HootSuite Tweetdeck uploading images on Facebook with links to posts, Analysing site hits using Google Analytics Liaising with other members of the Digital team including the CEO, Co-Founder of the app on digital strategies of how we could market the app, who we could target the most for the best impact on building up a fan base through socials interacting with other people interested in the brand creating brand awareness amongst gamers who would be interested in downloading the app. Specialising in highlighting the most important gaming news/ images of the gaming community from the past 7 days.

2014

Social Media Manager

Pardon My Blog

Jul 2013 - Jul 2014
  • Full Time
  • Scheduling tweets throughout the day (Using HootSuite) Uploading images on Facebook, with links to posts, Analysing site hits on Google Analytics, Liaising with videographer over interview releases, Rename new videos on YouTube and title correctly, Weekly reports to the Editor and Head of Marketing, highlighting the most bizarre statement / image of a celebrity from the past 7 days. Post images from the Music, Sports and Fashion world on Instagram and also share these images on Facebook and Twitter when suitable. Commentary on social media when big events are on – VMA's, X-Factor, Football Final's.

2012

Press Officer Work Experience for Topman & CTR

Topman

Sep 2012 - Sep 2012
  • Internship
  • Liaising daily with the press regarding sample requests., Prioritising garments to Topman???s target media to ensure maximum exposure Updating and organising the samples room to ensure directional products can be quickly and easily located when completing request and during press visits. Logging and booking out samples on fashion GPS and ensuring they are delivered on time using Gorknana database similar processing returns quickly so that product is to be reallocated. Communicating with buyers regarding key request and their availability.

2012

Trainee Reporter

Isle of Thanet Gazette

Mar 2012 - Mar 2012
  • Internship
  • Researching and writing well-researched articles on topics relevant to the Thanet region locally on events or happenings in Broadstairs Margate, Ramsgate, Birchington West Wood cross including interviewing people locally on their views towards a topic that would be printed in a future newspaper that week, Answering the phone to people that wanted to talk about their eyewitness events to-do with a story being submitted into the newspaper that week submitting stories on deadlines.

2013

Influencer

Mylikes

Jan 2011 - Jan 2013
  • Full Time
  • Independent Twitter Influencer in London, with over 3,000,000 real engaged followers collectively across a variety of social media accounts and niche- topics via parody accounts I own such as @KevinHert4Real @NotMorganF @NotSillSmith @NotMilaK and others. Using my social footprint to advertise for key global brands. Sponsored messaging and trends for brands including: Samsung, 20th Century Fox, Yahoo, VH1,ESPN, AOL, Pepsi, Nestle, ABC, MTV, Red Bull.

2012

Influencer

Chacha

Jan 2011 - Sep 2012
  • Full Time
  • Independent Twitter Influencer in London, with over 3,000,000 real engaged followers collectively across a variety of social media accounts and niche- topics via parody accounts I own such as @KevinHert4Real @NotMorganF @NotSillSmith @NotMilaK and others. Using my social footprint to advertise for key global brands. Sponsored messaging and trends for brands including: AOL, Red Bull, ESPN