Jonathan is principal of WeShouldDoItAll (WSDIA), a contemporary design studio that translates clients’ needs into dynamic, visual systems that can be presented at multiple scales. These solutions take the form of branding, interactive, books, environmental or spatial projects.
Jonathan has a multifaceted design portfolio, which includes environmental graphics and signage system for Nike’s new 150,000 sq.ft. headquarters in NY. Under the umbrella of Ralph Appelbaum & Associates, WSDIA is one of the lead exhibition design teams for the David Adjaye designed Smithsonian National Museum of African American History & Culture (NMAAHC), which opened on the Washington D.C. Mall in September 2016. Past clients include AIA NY Center for Architecture, Spotify, Art Directors Club of New York (ADC), Nike, University of Pennsylvania School of Design, Pandora Media, The New York Times Magazine, The Trust for Governors Island and ESPN.
Jonathan has served as a visiting critic at Columbia University GSAPP, Pratt University, Rhode Island School of Design, and has lectured at AIA Cleveland, the University of Pennsylvania School of Design, The Art Directors Club, The Apple Store Soho, the University of Michigan Taubman College of Architecture and Urban Planning, AIGA/NY, Harvard Graduate School of Design, the International Olympic Committee (IOC) in Lausanne, Switzerland, hosted by the Ecole Superieure Visual Merchandising Design (ESVMD) and at the UsByNight Design Festival in Antwerp, Belgium.
Jonathan graduated from Kent State University with a degree in Architecture. He previously worked for architecture offices: Studio Archea in Florence, Italy, Archi-Tectonics/Winka Dubbeldam, Lindy Roy in New York, and served as a board member of AIGA/NY for 2 years.
Projects
- Kamrooz Aram dot comWebsite for internationally recognized contemporary artist Kamrooz Aram http://www.kamroozaram.com who engages the complicated relationship between traditional non-Western art and Western Modernism. Through a variety of forms including painting, collage, drawing and installation, Aram has found the potential for image-making to function critically in its use as a tool for a certain renegotiation of history. programming by: Maria Adelaide
- PENNDESIGN LECTURE POSTERSPENNDESIGN LECTURE POSTERS Since 2013, WSDIA has designed the Spring and Fall lecture series posters for PennDesign's Department of Architecture. The system typically uses consistent elements of black & white typography and craft paper, while occasionally collaborating with an illustrator to enliven the approach. In 2015, WSDIA also designed the Spring and Fall lecture posters for the overall PennDesign program. Client: PennDesign Department of Architecture
- NATIONAL MUSEUM OF AFRICAN AMERICAN HISTORY & CULTUREThe 85,000 square feet of inaugural exhibitions for the National Museum of African American History and Culture (NMAAHC) tell a 400 year story of African American history and culture, central to America’s history. Twelve galleries take visitors on a journey rooted in history, embracing community, and celebrating culture. Having opened in September of 2016, the Smithsonian's newest beacon sits on the Mall in Washington, DC, and was designed by architectural team Adjaye Associates, Freelon, and Bo
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Projects credited in
- Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring changeThis Black History Month 2018, we’ve brought together a group of outstanding industry heroes to each nominate 10 black changemakers and creators that are shaping culture, arts, design, business, tech and beyond. We still have a way to go when it comes to conquering the lack of diversity in the creative industry - which is why it so important for us, as a platform, to use our force for good. To do so, throughout the year we spotlight incredible people, the projects that they are involved with141
Work history
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Partner/ProprieterWeShouldDoItAll
New York, United StatesFull Time
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Board MemberAIGA/NY
- New York, United StatesFull Time
Participated in producing events for the New York Chapter of American Institute for Graphic Arts (AIGA/NY). Specifically, brought Hugo & Marie, LEGS, and AIGA/NY 30yr. Anniversary Celebration.
Skills
- Architect
- Spatial Design
- Graphic Design
- Innovation
- Visual Merchandising
- Teaching