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Jonathan Lloyd

Creative - Digital Consultant

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director - Head of Digital

About me

Summary of background I’m a strategic, commercially savvy creative with a digital bias, fifteen plus years integrated agency experience plus in house experience. Held senior level roles as Creative Director / Art Director, Head of Digital, and Digital Consultant. Agencies Redwood Publishing, Dentsu London, Craik Jones, DDB UK, Crayon now Karmarama and more recently Know and Media Bounty. Brands Rolex, USC, Casio G-shock, Alders,Gap, Direct Line, Orange, BT, M&S, Elle, House of Frazer, Avis, Dell, Kodak, Jaguar Land Rover, Lexus, Honda, Samsonite Black Label, Colgate, P&G, Unilever, Diageo - Gordon’s - Buchannan’s - Archers – Bell’s. Delivering outstanding creative experiences I believe in amazing ideas that are beautify crafted. In-depth experience of branded content and platforms, design, film, video, CG, photographic, editorial [pre-post production], social media, responsive desktop, mobile, tablets, apps, e-commerce, CRM, online advertising, TV and print. I lead from the front, working with the team through the campaign, project lifecycle. Have assisted in launching brands to the market such as Casio G-shock watches, Molton Brown cosmetics & developed FMCG and other well-respected brands. Management and Strategy Proven knowledge of growing revenue through creative excellence and delivery. Leveraging existing client opportunities and building on new ones. Won many successful pitches for a broad sector of brands, in conjunction with the new business teams. Worked strategically with clients to facilitate focused creative briefs ensuring that innovation is at the core of the proposition. Created digital roadmaps for clients and agencies. Held profit and loss responsibilities, budgets, KPI, revenue targets and other fiscal tasks. Implemented new process, operational adjustment to facilitate more effective working often saving money. Experience working with international and UK brands Building world-class teams . Co developed one of the first integrated agencies CDP Travis Sully now Dentsu London. I’ve assisted four agencies; strategically shape their digital offering, with successful results often doubling the agency size. Redwood Publishing, CDP Dentsu London, Craik Jones, DDB UK, and Crayon now Karmarama . Built teams from scratch. Advised on structure and hiring of multi-disciplinary teams though periods of transformation. Managed & directed multi-disciplinary teams, conceptual creative [art,copy], design, UX,UI,PM & technology. Teams sizes from three to thirty people.

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Skills

  • Advertising
  • Film
  • Print Design
  • Art Direction
  • Design
  • Office
  • Adobe Indesign/illustrator/photoshop
  • Team Managerment
  • Brand Startegy

Work history

2017

Creative Digital Consultant

Contract Media Bounty / Know Digital

Mar 2015 - May 2017
  • London, United Kingdom
  • Freelance
  • Clients of note: KMI - Fish, Colgate Palmolive, Direct Line, Siemens

2015

Creative Digital Consultant

Contract El Mysterioso / Know

Jan 2010 - Feb 2015
  • London, United Kingdom
  • Freelance
  • Clients of note: Elle Decoration, Allders, Brother, Living TV

2011

Creative Director

Crayon

Sep 2008 - Jan 2011
  • London, United Kingdom
  • Full Time
  • Clients of note: British Telecom, Diageo, Avis, Honda

2008

Head of Digital

DDB UK

Apr 2008 - Aug 2008
  • London, United Kingdom
  • Freelance
  • Clients of note: Star Alliance, Henkel

2008

Group Digital Creative Head

Craik Jones

Apr 2005 - Mar 2008
  • London, United Kingdom
  • Full Time
  • Clients of note: Drink Aware, The National Portrait Gallery, Gap, Unilever, Orange, Diageo

2005

Art Director

Silverscreen

Jan 2004 - Apr 2005
  • London, United Kingdom
  • Freelance
  • Branding and in-store graphics for this entertainment retailer.

2003

Creative Head of Digital

CDP Travis Sully

Jan 1999 - Dec 2003
  • London, United Kingdom
  • Full Time
  • Clients of note: Kodak, Lexus, Casio, Dell

Education

1990

BA (Hons) Graphic Design

UWE

Sep 1987 - Jun 1990
  • Bristol, United Kingdom