Projects credited in
- Made in South East LondonNike Rejuvenated pitch inspires the next generation to follow in Sancho’s footsteps.12
- NIKE - NOTHING BEATS A LONDONERNike felt they were losing touch with youth across London, giving up key market and cultural equity in a crucial European city. Partnering with advertising agency W+K, ON ROAD were tasked with finding out what makes Londoners aged 15 to 19 really tick in an effort to bring to life the voice of the city's youth in an exciting, irreverent way for the Nike brand. Key within this study was to challenge Nike's preconceived ideas of London youth, to find an opportunity to connect and, crucially, to f
Work history
StrategistMother London
London, United KingdomFreelance
Creative StrategistStereo
- London, United KingdomFreelance
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Skills
- Strategy
- Strategic Planning
- Marketing Strategy
- Copywriting
- Brand Strategy
- Creative
- Cultural Awareness
- Entertainment
- Sport
- Voice Artist