About me

Having worked in brand for many years, I have a great understanding of the challenges businesses face and the ways in which brand purpose and creative ideas can help those businesses better connect with the people that matter most. Over the past 16 years, I’ve worked with a wide variety of major brands helping them engage and inspire their people, their customers and their stakeholders across all contemporary touchpoints and media.

QuestionsProjectsExperienceTeam

Work history

DirectorChaos
Oct 2019 - May 2020London, United KingdomFull Time
At Chaos, I worked as a key member of the leadership team: defining agency strategy, leading the business development effort and playing a key role in elevating the standard of client work. During my time at the firm, I worked with major brands with work including; product branding for Heathrow Airport, a corporate rebrand for Seven Investment Management and an integrated advertising programme to promote remote working solutions for Natterbox. I also led the development of the agency Thought Leadership in response to the Coronavirus era. Chaos is a leading integrated agency specialising in Brand strategy, Employee Engagement and Advertising.
MDRedhouse Lane
Mar 2016 - Sep 2019London, United KingdomFull Time
Leading a team of 9 creative professionals through a period of significant change, I spent three years getting the agency fit for the future: reshaping the agency offer to focus on brand and redefining a high performing, creative and commercial culture delivered significant impact. This impact included an overall 10% revenue increase, a 15% increase in project value, a 25% increase in engagement with our agency content and more strategic work being delivered by the team. Leading brand strategy initiatives for organisations such as the Department of International Trade, Queen Mary’s University & the Office for Students, I am well-versed in helping brands navigate a complex stakeholder landscape and enjoy the challenge of defining which channels and strategies are best deployed to help those brands create authentic and meaningful connections.

+ Show more

Skills

• Brand Strategy
• Brand Creative Strategy
• Culture Change
• Business Management
• Leadership
• Account Leadership
• Department Leadership
• Creative Leadership
• Team Leadership
• Brand Positioning
• Positioning
• Branding Positioning
• Emotional Intelligence

Education

B
B
Bachelor of Arts (BA) Buckinghamshire New Universit
Sep 2000 - May 2020High Wycombe, United Kingdom
Film, Media & Film Prodiction