Create a marketing strategy for the launch of a men’s clothing brand, promote and manage the company. ? Carry out the road map for the marketing and PR strategy: optimizing the positioning and marketing of the brand, engaging general and specialized media, promoting the brand to retailers and liaising with press. ? Successfully positioning the brand in a market niche, achieving break even accounting in two years of operations. ? Market to buyers and prospecting in trade shows for wholesale, securing orders so far for three future collections. ? Responsible for the day-to-day financial and operational management of the company. ? Created an inventory database itemizing all the products for control. ? Ensure stream line production, from the purchase of materials, their manufacturing, sampling and distribution. ? Measuring performance, reporting on results and generating financial statements for tax returns and new investors. ? Review metrics from analytic tools like google, make page descriptions, ad campaigns and for search engine optimization and internal marketing reports.
Founding member of an e-commerce company retailing books films and music, promoting the brand and pursuing strategic alliances. ? Created a five-year marketing strategy to position the site in a niche of the online retail market as a specialized site for the culturally adept, outlining the brand identity and establish goals of income and web traffic. ? Hired and trained a team of three to deliver the social media content, engage the press, accomplish advertisement sales and attend all customer service requests. ? Raised funds with investments of GBP 50,000,00 ? Developed a client-based activity-monitoring tool to measure performance and goal accomplishment. ? Edited a catalog spotlighting the most significant pieces of literature, film and music from countries in South America and the Middle East.
Member of a horizontal department across all the business units to monitor, strategize and communicate on performance. Established annual budgets, monitored the commercial team’s activities and made income forecasts. ? Prepared quarterly reports on liquidity forecasts, macro indicators and budget goals. Highlighted trends and provided intelligence to management; developed recommendations on product delivery and execution plans. ? Responsible for developing and presenting monthly marketing reports to senior executive team; recommended re-evaluation of strategies; and suggested alternate products to secure longer term relationships with key customers ? Developed a client-based activity-monitoring tool; improved and simplified client data review for the preparation of the monthly pipeline analysis bettering our estimates on budget goals. ? Designed and administered a client database, making it available to all relationship managers with updated financial statements of the clients and key macroeconomic trends. ? Assisted the Head of Communications in writing press releases and internal memos.
Theology and Religious Studies
Finance and Insurance