Work history
Business Development
Create a marketing strategy for the launch of a men’s clothing brand, promote and manage the company.
? Carry out the road map for the marketing and PR strategy: optimizing the positioning and marketing of the brand, engaging general and specialized media, promoting the brand to retailers and liaising with press.
? Successfully positioning the brand in a market niche, achieving break even accounting in two years of operations.
? Market to buyers and prospecting in trade shows for wholesale, securing orders so far for three future collections.
? Responsible for the day-to-day financial and operational management of the company.
? Created an inventory database itemizing all the products for control.
? Ensure stream line production, from the purchase of materials, their manufacturing, sampling and distribution.
? Measuring performance, reporting on results and generating financial statements for tax returns and new investors.
? Review metrics from analytic tools like google, make page descriptions, ad campaigns and for search engine optimization and internal marketing reports.
Marketing Director
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Founding member of an e-commerce company retailing books films and music, promoting the brand and pursuing strategic alliances.
? Created a five-year marketing strategy to position the site in a niche of the online retail market as a specialized site for the culturally adept, outlining the brand identity and establish goals of income and web traffic.
? Hired and trained a team of three to deliver the social media content, engage the press, accomplish advertisement sales and attend all customer service requests.
? Raised funds with investments of GBP 50,000,00
? Developed a client-based activity-monitoring tool to measure performance and goal accomplishment.
? Edited a catalog spotlighting the most significant pieces of literature, film and music from countries in South America and the Middle East.
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Skills
- Businesses Development
- Account Manager
- Presenting
- Account Management
- Brand Management
- Business Development
- Client Services
- Management
- Marketing
- Pitching
- Problem Solving
- Project Management
- Strategic Planning
- Relationship Management
- Excel
Education
Judeo-christian History
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Theology and Religious Studies
Major in Finance, Minor in German
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Finance and Insurance