Work history
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Senior Freelance CopywriterSo What If Ltd
United KingdomFreelance
Jonathan Wilcock Freelance Brand Voice Copywriter
Brand Voice for design agencies and clients who give a damn.
I’ll help you stand out, stand up and stand for something.
Finding that spark that makes your brand special; squeezing it into a voice you can be proud of.
Potted history:
1. Teeth cut in adland
2. Freelanced about town
3. Creative Director
4. Ran a creative agency
5. Back freelancing since 2017 (& lovin’ it).
Who do I work with?
Design agencies that need proper, grown-up copywriting support
Direct clients who needs proper, grown-up copywriting support
Whichever camp you fall into, you’ll also:
Want quality work, not box ticking
Trust me to do the right thing by the brand
Not want to cut uncomfortable corners
Understand that the best creative work takes time
Keep your side of the bargain
Be a decent human being
Whoever I work with gets the same love and sparkle. But, if I were in name-dropping mode, I might mention:
AIA Insurance, Anthony Nolan, Audi, Build Africa, Capita, Carlsberg, Côtes du Rhône, DTI, Dubai Tourism, Ferrero, Friends of the Earth, GlaxoSmithKline, IBM, Intercontinental Hotels, Land Registry, Lasalle Development Group, League Against Cruel Sports, L’Oreal, Lufthansa, Mastercard, MCM, Miro, Natwest, Nestlé, Ocean Spray, P&O Ferries, Sekonda, Smirnoff, Standard Life Aberdeen, Unilever, VW…
Then if I was in a real showy-offy mood, I’d probably bang on about some Design Agency clients like:
BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye, Design Bridge, Designhouse, Fiora, For Sure, Gasp!, Graphicks, (Hug) London, Page & Page, Parker Design, PHA, Rabbit & Hare, Saentys, See Think Do, SGK (Australia), ShopTalk, SevenFive, SixTwo, Strudel, Zest…
But I’m not. So I won’t.
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Creative DirectorRemedy Creative
- Royal Tunbridge Wells, Tunbridge Wells, United KingdomFull Time
After years of working in London ad agencies and freelancing as both Copywriter and Art Director, I took on the role of Creative Director on the P&O Ferries account at an agency in Kent. Here I teamed up with the Client Services Director and we started our own creative agency.
After many happy years, I sold the agency and I am back swimming in the freelance pool, doing what I love.
Skills
- Copywriting
- Ad Copywriting
- Brand Storytelling
- Advertising
- Creative Direction
- Brand Tone