Jonathan Wilcock

Jonathan Wilcock

Freelance CopywriterBexhill, Bexhill-on-Sea, United Kingdom
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Jonathan Wilcock

Jonathan Wilcock

Freelance CopywriterBexhill, Bexhill-on-Sea, United Kingdom
About me
I solve problems. Not serious ones like fixing defibrilators or raising the Titanic. I solve creative problems for advertising agencies, design agencies, PR companies, marketing agencies and direct clients. They call on me for words, ideas, words with ideas and Ideas that rely on words. I'm just as happy cracking an integrated campaign as editing a 100-page website, crafting a strap line or overseeing a corporate re-brand.
Projects
  • Liberty Human Rights
    Liberty Human RightsIntegrated campaign fighting the Government’s proposed 'snoopers’ charter'. Responsible for: concepts, copywriting, art direction and creative direction.
  • Bosch Power Tools
    Bosch Power ToolsIntegrated advertising campaign concept across outdoor and social for Bosch – Don't Botch it, Bosch it. Responsible for: Concepts, copywriting and art direction.
  • Church Urban Fund
    Church Urban FundThe Church had moved on, but CUF’s branding was stuck in the dark ages. Responsible for: brand workshop facilitation, concepts, copywriting and creative direction.
  • Interform architectural windows
    Interform architectural windowsHigh-end, bespoke windows aimed at the architectural market. Trade press advertising and exhibition sponsorship marketing materials. Responsible for: Concepts, copywriting and art direction.
  • The Real Junk Food Project
    The Real Junk Food ProjectA hard-hitting campaign of press ads, posters and Facebook ads to get people to wage war on food waste. Responsible for: concepts and copywriting.
  • Valuair
    ValuairAimed at anyone on a tight budget, these press ads take the concept of cheap flights to the next level. Responsible for: concepts, copywriting and art direction.
Work history
    S
    S
    Senior Freelance CopywriterSo What If Ltd
    United KingdomFreelance
    I'm a Senior Freelance Copywriter. I work with pen and paper, on a Mac, independently, in a creative team, remotely, in-house and hard. How do I charge? By the word – NEVER. By the hour – unless you retain my services – NO. By the day – SOMETIMES. By the project – MOSTLY. How much do I charge? My day rate depends on the type of project, whether it's for an agency or direct client and where I work. Generally, I charge somewhere between £400 and £500 per day. If you have a really juicy project of a decent size, then there's a little bit of wiggle room. Once the scope of the project is clear, I'll give you an estimate for the job based on my day rate. With larger projects and when taking on new clients, I always ask for a deposit (usually 50%) before cracking on.
    R
    R
    Creative DirectorRemedy Creative
     - Royal Tunbridge Wells, Tunbridge Wells, United KingdomFull Time
    After years of working in London ad agencies and freelancing as both Copywriter and Art Director, I took on the role of Creative Director on the P&O Ferries account at an agency in Kent. Here I teamed up with the Client Services Director and we started our own creative agency. After many happy years, I sold the agency and I am back swimming in the freelance pool, doing what I love.
Skills
  • Copywriting
  • Ad Copywriting
  • Brand Storytelling
  • Advertising
  • Creative Direction
  • Brand Tone