Jonathon Swift

Communications Manager

  • LocationFarington Moss, Leyland, United Kingdom



  • Digital Media
  • Marketing PR
  • Copywriting
  • Journalism
  • Google Analytics
  • Photoshop
  • Strategic Communications
  • Publications
  • Public Relations
  • Social Media
  • Broadcasting
  • Microsoft Office
  • Social Media Digital Strategies
  • Editorial Copy
  • Creative Content Planning

Work history


Communications Manager

Fleetwood Town Football Club

Jan 2014
  • • Managing all aspects of a busy media and communications department. This includes the club website, all social media platforms, video channels and a 68-page written publication, which is produced before every home fixture. • Maintaining eight different social media channels. I have launched four of those channels including Google Plus, Instagram, Vine and Snapchat. I have also overseen a significant increase in Twitter and Facebook followers during my time at the company. • Planning and delivering different PR and marketing campaigns. An example of this is when the club agreed to an international partnership with a team from Uzbekistan. • Liaising with all different departments at the football club and ensuring we are constantly drumming out positive news stories. • The main point of contact for the media and regularly sending out press releases ensuring we gain coverage locally, nationally and internationally. • Overseeing the entire media budget whilst also planning and creating content that will generate revenue for the football club. This includes a fortnightly meeting with the chief executive to provide a thorough media update


Publications Editor

Bolton Wanderers Football Club

Feb 2013 - Jan 2014
  • • In charge of producing a 68-page matchday publication for every Bolton Wanderers home fixture. • Editing the publication alone and ensuring it was sent to print with no margin for error. • Creatively coming up with content for each edition to make sure the reader was entertained. For example, having an interview with a different first team player in each edition. • Conducting primary research and writing articles, not just for the matchday publication but the official website too. • Involved in high profile public relation situations such as the club announcing record losses and dealing with numerous negative press and fan enquiries.


Media Officer

Preston North End Football Club

Mar 2011 - Jan 2013
  • • Extensive use of digital platforms, being instrumental in Preston North End’s social media growth. • Producing content on a daily basis and using the club’s content management system to upload stories on to the website. • Preparing and delivering different marketing campaigns including season tickets and kit launches. • Creating content that provides revenue for the football club, whether that was a commercial, hospitality, community, merchandise or ticket story. • Filming and editing videos which were uploaded onto the club’s monthly subscription video channel, PNE Player, and also YouTube.



BA(Hons) 2:1 Sports Journalism

University of Central Lancashire

Aug 2008 - Jun 2011


    Merit BTEC National Diploma Media Studies

    Runshaw College

    May 2005 - Jun 2007