Work history
Communications Manager
• Managing all aspects of a busy media and communications department. This includes the club website, all social media platforms, video channels and a 68-page written publication, which is produced before every home fixture.
• Maintaining eight different social media channels. I have launched four of those channels including Google Plus, Instagram, Vine and Snapchat. I have also overseen a significant increase in Twitter and Facebook followers during my time at the company.
• Planning and delivering different PR and marketing campaigns. An example of this is when the club agreed to an international partnership with a team from Uzbekistan.
• Liaising with all different departments at the football club and ensuring we are constantly drumming out positive news stories.
• The main point of contact for the media and regularly sending out press releases ensuring we gain coverage locally, nationally and internationally.
• Overseeing the entire media budget whilst also planning and creating content that will generate revenue for the football club. This includes a fortnightly meeting with the chief executive to provide a thorough media update
Publications Editor
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• In charge of producing a 68-page matchday publication for every Bolton Wanderers home fixture.
• Editing the publication alone and ensuring it was sent to print with no margin for error.
• Creatively coming up with content for each edition to make sure the reader was entertained. For example, having an interview with a different first team player in each edition.
• Conducting primary research and writing articles, not just for the matchday publication but the official website too.
• Involved in high profile public relation situations such as the club announcing record losses and dealing with numerous negative press and fan enquiries.
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Skills
- Digital Media
- Marketing PR
- Copywriting
- Journalism
- Google Analytics
- Photoshop
- Strategic Communications
- Publications
- Public Relations
- Social Media
- Broadcasting
- Microsoft Office
- Social Media Digital Strategies
- Editorial Copy
- Creative Content Planning
Education
BA(Hons) 2:1 Sports Journalism
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Merit BTEC National Diploma Media Studies
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