About me

Reluct is a creative studio in Amsterdam founded by Joost van Brug. Joost works for commercial clients, artists, or is out and about doing his own thing. Reluct is focussed on the fashion and design industry. Most of Reluct’s clients and inspiration comes from these fields. Reluct works on branding, advertising, photography, video, and design productions with project based teams that go from just Joost to a ‘does this even fit in the building’ group of people.

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Projects

• 18

  Nike The Art of SNKRSAbstract sneaker art collection for Nike's The Art of SNKRS. Shot with a long exposure, only the signature color palette of this iconic shoe remains. Showing you what collectors see in a new edition of a classic sneaker.
• Iris van HerpenFashion video for Dutch Vogue
• Sand Dunes of DubaiA nighttime exploration with light and the dunes of the Dubai Desert.

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Work history

R
R
Creative DirectorReluct
Jul 2007Amsterdam, NetherlandsFull Time
Creative direction, photography and direction.

Skills

• Fashion
• Advertising
• Art Direction
• Art Photography
• Commercial Photography
• Digital Content
• Music Videos
• TV Film Commercial
• Fine Art
• Commercials
• Design
• Directing
• Editorial
• Creative Direction
• Online Campaigns
• Graphic Design
• Photography