- D&AD - adidas Ring GirlsRing Girls is a free social sporting platform that aims to get more teenage girls, aged from 14-19, actively interested and participating in physical activity, sports/fitness and an all-round healthy lifestyle. This is done using the sport of boxing to package various activities, disciplines and social interactivity in a way that captivates young women and teenage girls.
- [FORE]SHADOWFORESHADOW is a bespoke capsule collection challenging sociopolitical issues and conventions through fashion and visual communication. The concept is drawn from various issues that face us as a generation and the implications of such issue that may potentially lead to devastating global effects. The dystopian feel to the art direction is a hyperbolic representation of our planet in the near future, should we not change our ways.
- [FORE]PLAYFOREPLAY is an exploration of individuality and sexuality through fashion, personal insight and showcasing of independent designers . The project takes the form of a look-book editorial and showcases the brands customised trainers as part of a thoughtfully curated series of looks that showcase garments and accessories of partnering artists and designers addressing themes of sexuality, bondage/BDSM and their links to fashion.
- [FORE] BY FORE[FORE] BY FORE is a cultural commentary of past and present. Comprised of a contextual study on racial injustice with archive interviews from civil rights activists surrounding relevant topics. Complimented by the look-book editorial exhibiting the brand's custom trainers and artwork. The zine ultimately finishes on a collaborative brand showcase of partnering brands, independent and upcoming artists/creatives.
- Nike Air Force 1 - 'Deconstruction'A study of the iconic Nike Air Force 1 trainer, a timeless piece of sneaker, Hip-Hop and streetwear history. The physical process involved dissecting the shoe by hand, reassembling and suspending the individual panels using clear fishing wire and then finally hanging the resultant sculpture upside down in a studio and photographing it. The digital input was minimal: simply removing any highlight reflections from the suspending wires and some minor retouching of any blemishes and imperfections.
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