About me

As a senior brand designer, based in Amsterdam with 10+ years of experience, I have worked on top brands such as adidas, Heineken, Sony, McDonald's, Oxfam and many more and I have been working In various design agencies and advertising bureaus. At the moment I am working as a Self-Employed Brand Designer and am looking to expand my international network. Love to meet you for a chat. Skills: — branding, brand strategy — web design / development — digital/social media — campaigns, editorial — design thinking, design research and design strategy

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Projects

• 2

  Own Your Zone - Adidas / CotyThe zone is that state of supreme focus when athletes are capable of performing at their peak potential. The new adidas fragrances are specially crafted to bring that sport mind state to our daily life.
• 1

  Adidas - Built by BelgiumLeading up the Euro 2020 a series of collage of illustration and photography were made to celebrate the Belgium team.
• 1

  Adidas origin pitchThe Adidas Origin pitch featured at the Uniforia ball launch was designed to represent the different surfaces and stories that have brought fans and athletes together across Europe.
• 1

  DURFDURF (DARE) is a new Interior Achitecture company based in The Netherlands. The concept is based on looking at the logo like an architechtural plan in combination and inspiration from Mondrian. In turn this creates a dynamic and systematic identity by applying a simple pattern and colour system.
• 1

  Nero Communicatie MakersNeroc is an established production house in the The Netherlands for over 50 years. They asked me to propose and create a new identity that communicates to the public a fresh perspective yet modern take with their company. The new identity is simple yet strong, but creates a metaphor of ‘Communication Makers’ breaking up the letters in a visual sense and bringing them back together.
• 1

  Designboard IdentityDesignboard is a packaging and branding studio in The Netherlands and was asked to make a proposal for the new identity. The concept takes inspiration from the name of the company in relation to the picture frame because as graphic designers we fill the frame with content.

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Work history

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Self Employed Brand Identity Specialistu23
Apr 2020Amsterdam, NetherlandsFreelance
Currenly freelancing as Sr Graphic Designer and Art Director. Primarily have my own clients, but also work with design/advertising agencies in North Holland.
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Sr. Graphic DesignerTBWA\NEBOKO
Sep 2019 - May 2020Amsterdam, NetherlandsFull Time
One of the key Advertisement Agencies in The Netherlands, I was selected to join the team as a Senior Graphic Designer to work exclusively on Adidas Campaigns such as: Own Your Zone, Euro 2020 Belgium, UB21 Running, Predator 2020 and others.

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Skills

• Art Direction
• Web Design
• Web Development
• Branding Identity
• UI Design
• Graphic Design
• Editoral Design

Education

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CertificateTypography Summer School
Apr 2017 - Apr 2017London, United Kingdom
Accepted to the Typography Summer School London for a week workshop with Industry Leading Designers. Looking at different aspects such as the current state and experimentation of Typography.
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Bachelor of Arts (BA) Royal Academy of Art Den Haag
Aug 2012 - Jun 2016The Hague, Netherlands
Studying at the KABK gave me a clear focus in what I wanted to do as a designer in a more creative and conceptual environment. I achieved high grades with a 8/10 for my final graduation project – The New Divinity.

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