I'm founder of Enid - an amplification studio supporting brands going through things; whether that's starting up or changing. From selecting our partners, to how we operate in the work environment, we have defined values that tie in
with our penchant for mission-led ventures; working side by side with purpose-led founders is what we
do best.
Projects
- NUDEA #TakingMeasures campaignNUDEA is an early-stage female founded underwear DTC, reshaping how bra-wearers find a well-fitted, thoughtfully-designed bra, and most importantly, the self-measuring process. We launched the #TakingMeasures campaign in June, focused on providing the essentials bra-wearers need for physically-distanced support, since traditional bra fitting won't return business due to distancing rules. To continue supporting bra-wearers during this time, NUDEA launched an Essentials Kit: - Custom-designed Fi
Projects credited in
- A NEW SUSTAINABLE BLUEPRINT FOR FASHION SHOOTSLondon-based sustainability and fashion-tech agency Techstyler and creative production house BBLS Studio have brought together pioneering fashion brands and platforms to create the world’s first sustainable, carbon calculated fashion editorial shoot. The project was delivered by prominent fashion brands sustainability credentials, including London-based Sabinna, BEEN London, Blackhorse Lane Denim, Marques Almeida and Patrick McDowell. International brands involved include Jacquemus, Gucci and Bo
- HeistHeist isn't just about revolutionary tights anymore. It's about socks. And shape wear. And a big FU to the sexist underwear industry that creates campaigns with cameras focused on the male gaze. They had a new logo, colour palette and vibe, but no voice. Yet. In two days I gave Heist a new tone of voice, brand book, website copy, postcard and social assets. They loved the copy so much they splashed it on the shop bags and walls too. Now Heist looks and sounds like a brand ready to take ov
- Heist StudiosHeist was a work in progress – a movement. It began as a start-up and with a small team we created a real business. As well as being the Digital Designer, for the first six months I was the only creative in the team which allowed me to work on creating assets for digital campaigns, OOH (tube campaigns) and paper brand assets. During my time working at Heist, I was responsible for creating a brand with a strong philosophy and was lucky enough to work with a team who were as passionate as I was.
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Work history
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Managing DirectorEnid
London, United KingdomFull Time
Enid is an amplification studio that builds brands that resound.
Supporting brands going through things is what we do - whether that’s starting up, or
looking to change.
ENID is a values-based studio, working with meaningful businesses. ENID
is about standing for something - literally and symbolically.
ENID is London-based Jordanne Young and a global team of handpicked partners.
Head of CommsHeist Studios
- London, United KingdomFull Time
I came on board as PR Manager to deliver strategic PR and comms for the cult tights startup. My remit rapidly extended to mobilise a range of business-critical projects with very short lead times, as we expanded into new categories.
- Managed media outreach with highly successful coverage results, including advocacy from top editors and personalities, including HRH Duchess of Sussex.
- Defined internal comms and media training key staff.
- Designed and created content for a new content platform (not yet launched).
- Appointed and managed partner creative and PR agencies.
- Established our first bricks-and-mortar store, comms strategy and staff training.
- Organised and hosted events - press-facing and in-stores.
- Guided the creative for shoots and commissioned partners.
- Established charity collaboration with a Lady Garden, leading to uplift in sales.
- Led the #NOTHANX shapewear viral campaign with five comedian influencers.
- Took ownership of the brand’s social media strategy with a key hire (50% growth on Instagram in three months).
- Bridged innovation and marketing teams to foster collaborative collections.
Skills
- Public Relations
- Media Relations
- Strategy
- Marketing Strategy
- Brand Building
- Internal Communications
- Marketing
- Social Media Management
Education
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BA Classics - First Class HonoursUniversity College London (UCL)
- London, United Kingdom