For me it’s all about the insight and problem-solving.
As a creative I try to research and consume as much information as possible, from new immersive technologies to geopolitical history,
for that juicy inspiring insight. Travelling also helps.
I’ve been lucky to collaborate with some awesome people during the last 7 years in the advertising industry, where I've been able to contribute through conceptual thinking, art direction, scamping,
UI design, motion graphics, illustration, storyboarding and occasional fooling around.
Projects
- WWF TAKE OVER INSIGHT Sea levels are rising and will take over entire cities. IDEA Before the sea takes over, lets take over entire cities with activations and installations that disrupt and create awareness of the rising sea levels. Take over Google maps with a sea level tool and take the conversation to all new level.
- Yorn INSIGHT Leader in its sector, most of young people are YORN because their friends are. So our concept comes from that insight. WHO HAS FRIENDS LIKE THIS, HAS YORN. IDEA YORN is the Vodafone brand for the teenagers. The challenge was to take advantage of the social channels that teenagers use most, speak with them and let them know all the advantages of being YORN.
- Pause App INSIGHTWhenever somebody needs to take a break for a smoke at work, they usually text or email their colleagues/friends, which can be a hustle and not very efficient. IDEACreate an APP to help take a pause with friends and colleagues.With this app, it's easy to invite and reply with a simple gesture.
Work history
Art Director
London, United KingdomFull Time
Responsible for Digital and Experiential ideas from the brand App to a full on experiential activation. Also involved in conceptualising and executing points of sale, events and outdoor assets for global campaigns of Tobacco brands.
Digital Designer
- London, United KingdomFreelance
Digital and interface design work for Kellogg's
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Skills
- APP Conceptualisation
- UI Desgin
- Art Direciton
- Adverising
- Creative
- Motion Graphics
- Design
- 360 Experience
- Integrated Advertising
- Illustration
Education
Advertising Specialist
- Lisbon, Portugal
BA (Hons) Graphic Design
- Faro, Portugal