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I’ve been working on all aspects of setting up Wonderland’s Pop-Up Shop and across all areas of retail development for the business. I work with the magazine’s team, assisting the Retail Director with the project, building partnerships with brands in order to have their products. Alongside with the Fashion Director I selected the buy for most of the brands. Now I’m focusing on running the store, managing staff, taking care of the visual merchandising being able to curate a harmonious story within all the brands. I report weekly to each brand and daily to the Head Office.
Supervisor / Senior Sales Consultant. My main responsibilities were the communication between clients and the brand, managing appointments, keeping stock and deliveries up to date and supporting and providing tasks to the rest of the team. I had two members of stuff under my management. I reported directly to the Store Manager.
I was responsible for the shoe’s department, working with the other departments in order to drive sales. My other responsibilities included keeping up with the clients’ book, advising and selling and stock accuracy.
I was the Brand Manager for the DNKY department, for a period of 1 year and 6 months, reporting directly to the Area Manager and EU Visual Merchandising Manager. After this period, I took over the Womenswear evening department, dealing with top customers, writing daily reports, keeping stock up to date and mentoring junior members of the team. My mystery shopper results were always above the company’s target.
Assisted the Account Manager on the planning, developing and implementing PR strategies in the fashion industry. Drafting of press documents and distributing to targeted media. Collating and analysing media coverage with weekly and monthly reports. Events organisation, proven experience dealing with celebrities’ agencies to ensure media coverage.
Appointed as VM Assistant after 3 months working in the store. Responsible of display and brand appearance. Proven experience dealing with international clients according to the “Burberry Experience”. Always reached company’s target making sure a luxury customer service was provided.