About me
Entrepreneurial Junior Planner from London with 3+ years of work experience in the Fashion & Advertising industry.
"Josefin is full of creative ideas. She's a self-starter, has great insight and sees opportunities for communication that others often miss. As her tutor, I was always impressed by her thinking and her creative solution to problems. She also happens to be a lovely person to have around! " - Judy Coulton
Projects
- Linde -Believe The HypeWith almost every new product launch there is so much hype and the result is usually quite unremarkable. This time it felt like something different — hype you really can believe. Linde is one of the world’s largest gases and engineering companies, and the leader in hydrogen technology for its use in zero-emissions mobility. The company approached Greenspace to create the brand and marketing strategy for an all new hydrogen powered, zero-emissions car-sharing service start-up, to be launched in Munich this summer. Say hello to hydrogen Linde’s long-term investment in hydrogen technology is grounded in its firm belief in hydrogen as the most sustainable and planet friendly fuel for mobility. Hydrogen is the most frequently found element in the universe and can be produced from almost any source. After detailed induction and learning with Linde, we came to understand that we are witnessing the moment when hydrogen as a fuel is beginning to be produced in a completely green way and, when it’s used in a fuel cell to create electricity to power the vehicle, the only by product is pure water, so clean you can drink it. The implications are tremendous. Formulating the Legacy Driving Idea We worked with a cross-functional team from Linde to formulate the Legacy Driving Idea entitled, ‘Believe the Hype’. We brought our substantial knowledge in automotive technology and consumer brand experience and allied it to a fresh perspective on urban mobility, derived from in-depth audience insight research. Through the close working collaboration with the Linde team, we developed the name ‘BeeZero’ to be the brand name for the new enterprise. The name BeeZero is intended to be a positive call to action to consumers to experience hydrogen powered, zero-emissions mobility by Linde. It invites people to become part of a growing community of progressive, eco-minded leaders. Let’s get busy In developing the name, we rationalised the word ‘Bee’ as a metaphor for the hydrogen powered car-sharing service because bees are sociable community builders that symbolise eco-friendliness and work together for a common goal. In addition, ‘Zero’ captures the tangible and direct consumer benefit derived from hydrogen powered, zero-emissions mobility by Linde. The playful branding plays with an animated word ‘Bee’ and the word ‘Zero’ connected by lines that describe motion to convey the active, exploring nature of the target audience and reflects the positioning and personality of the brand. The BeeZero brand is never static, whether on cars, smart-phones, or communications. The two words link together to carry content across all media formats. Bringing the brand to life To support the press launch of ‘BeeZero’ Greenspace developed brand guidelines and a range of editorial and social media assets including a BeeZero parallax website featuring the BeeZero brand film. Looking ahead, we are working on several live event experiences, as well as the production of user videos, competitions and the all-important ‘BeeZero’ App that customers will download to book and drive the hydrogen-powered cars.
Work history
Junior PlannerGreenspace
Since 2003, our purpose has always been to develop brand driving ideas that generate positivity and lasting value. It’s called Creating Legacy. Our work goes beyond branding in the traditional sense.
Generate ideas on briefs / ideas development, Conduct research / insight, Creating pitch presentations using PowerPoint & Keynote.
PR / Providing end of campaign reports, Daily monitoring of delivery and performance to ensure campaigns deliver optimally, Designing the monthly newsletter, New Business/ Keeping track / following up on leads using Highrise, Identifying new marketing opportunities to increase brand awareness, Social Media management, Producing and developing appealing digital content, CMS / Creating, managing, optimising and reviewing website.
Creative Director & Founder
Leading the interactive design and concept forward in any work assigned. Web design / Wordpress / Basic HTML / CMS, SEO Optimising, PR & Social media, Graphic design, Image sourcing / Photo shoots, Project management, Motivate all members of staff to achieve company goals, Help nurture and build on the ideas of others as well as create my own.
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Skills
- Fashion
- Advertising
- Marketing PR
- Print Design
- Art Direction
- Marketing
- Pitching
- Final Cut Pro
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Account Planning
Education
Advertising
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Account management and Creative studies.
Expo/design
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Design, Journalism, Graphic design, Photography, Film studies and broadcasting