About me
Highly creative, results driven and digitally minded Senior Music Marketer with over ten years top-line experience in developing brand and marketing and communications strategy across events, venues and record labels. Demonstrable experience in campaign planning, execution, agency management and post-campaign analysis. Strong commercial acumen and budget management skills. Substantial experience in a head of department role; proven ability to manage and motivate a team and expertise of promoting, and delivering, continuous individual and team support and development.
Work history
European Festivals Marketing ManagerAEG Presents
London, United KingdomFull Time
AEG Presents is one of the world's leading companies in live entertainment; dedicated to producing and promoting memorable sell-out UK tours for the world's biggest artists. Our venues include The O2, The SSE Arena Wembley.
I oversee marketing for AEG Presents European Festival portfolio - including Barclaycard presents British Summer Time Hyde Park, All Points East and Rock En Seine.
An experienced, creative and Senior Marketer with a background in events and labels, I have proven expertise in communications strategy and development of brand. I’m comfortable briefing and working with creative partners in the adaptation of brand and asset creation.
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Head of Marketing and SponsorshipGreen Man Festival
London, United KingdomFull Time
Green Man is one of the largest independent festivals in the UK. A significant wealth creator for the local economy, it was recently ranked as the second largest contributor to music tourism in Wales. Over the past three years, Green Man has sold out in record time (each year beating the last) and won the UK Live Music award for Best Festival.
- Tendered and contracted design agency brand overhaul in 2015 and 2017.
- Co-ordinated design and extensive rebuild of website and migration to a new CMS.
- Negotiated and managed ticketing deals, relationships and initiatives with external parties including Ticketline, Eventbrite, Dice.FM and Billetto.
- Planned and booked all media - outdoor, direct marketing, print, TV and online.
- Contracted illustrators for 2015 through to 2018.
- Authored the programme, lanyard and co-ordinated all on-site visual design.
- Commissioned highlights video teams, photography teams and on-site session videos.
- Co-ordinated all artist promo, including handling all media personnel on-site.
- Negotiated new media contra-partnerships with MOJO and The Quietus.
- Negotiated and oversaw all onsite sponsorship and brand activations including extensive discussions with the National Trust, Visit Wales, Canal & Rivers Trust, Foffa Bikes, FRUKT and Jagermeister.
- Commissioned all merchandising and licensing requests.
- Managed a team of three directly. Rising throughout event.
Satellite projects outside of the festival include:
- Working closely with Argent Ltd, one of the largest property portfolio owners in Europe, to develop The Courtyard a free four day event with live music and attended by over twenty thousand people in both 2015 and 2017.
- Secured a £120k three-year funding grant from the Wellcome Trust under the Einstein’s Garden brand; undertaking work with four University partners to further the promotion of science engagement in unique and unexpected places resulting in four experiential offshoots. - Green Man Ahoy! boat party; intended to highlight the main festival to London audience.
- Green Man Trust. Public facing since 2015, I helped develop the branding and roll out. The charity supports the work of the Green Man festival in three main areas; to develop showcase opportunities for emerging artists, work with communities in Wales to bring about positive change to local areas and individuals and to encourage public engagement with science.
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Branding
- Promotions
- Brand Management
- Design
- Events PR
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
- Word
Education
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BA - English LiteratureThe University of York
United Kingdom