I am an all-round William Wordsworth: journalist, copywriter and digital professional with 13 years of experience writing and editing content in a commercial environment.
My career began (once upon a time) writing for magazines and the likes of DazedDigital and The Independent before I was lured by the sounds of the marketing pied piper. The result is I have turned into one of those strange creatures - the strategic creative.
Check out my portfolio: joeheaney.com
My blog includes the more quirky stuff: http://joeheaney.tumblr.com/
JOURNALISM * CONTENT PLANS * COPYWRITING * CREATIVE CAMPAIGN CONCEPTING * CONTENT/SOCIAL MEDIA STRATEGY * DIRECT MAIL * SEO *
Projects
- New Central YMCA website / content strategyCentral YMCA is a leading UK health and wellbeing charity. As the umbrella organisation for four commercial businesses the brand had become somewhat recessive over the years. New management sought to put the brand on the map as both an important campaigning/lobbying organisation and potential business partner. This was accompanied by a new website, plus a PR and social media drive. I was brought in to help create a new tone of voice, write copy for the new website, create a content strategy and also kick things off by writing articles on education, wellbeing and youth opportunity.
- 'Treat Another' creative for Doctors of the WorldDoctors of the World UK is part of the global Médecins du Monde network. They work hard to ensure excluded people overcome barriers to healthcare. Through the agency Green Banana Marketing, I wrote the digital content around their 2014 Christmas Ebola fundraising campaign.
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Work history
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Journalist, Copywriter (digital and PrintFreelance
Freelance
Freelance writer, journalist and editor in digital and print media.
Please check out my website below to see my portfolio.
Web Content ManagerSouthbank Centre
- Full Time
- Created content strategy for new southbankcentre.co.uk website (the organisation's first ever)
- Commissioned and edited blog content for Women of the World and Web We Want festivals microsites.
- Part of the cross functional Agile team building the new Southbank Centre website.
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Skills
- Marketing PR
- Editing
- Journalism
- Blogs
- SEO
- Social Media Marketing
- Web Content
- Indesign
- Photoshop
- Journalism: Music
- SEO DFP Google Analytics
- Journalism Range Of Fields
- Copy Writing and Editing
- Journalism Fashion
Education
NCTJ Diploma in Journalism
- London, United Kingdom
BMus
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Music