About me

Creative Strategy and Brand Partnerships professional. As a Creative Strategist at Bauer Adventure, Bauer Media’s internal branded content agency, I use key insights and instinct to develop branded content advertising campaigns across Bauer Media's portfolio of entertainment brands. I have both analytical and creative skills which helps me create innovative and effective campaigns for clients. I have successfully created campaigns for a number of clients that sit within the UK's major advertising agency groups - including GroupM, Omnicom, Dentsu Aegis Network and Publicis Group.

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Work history

Creative StrategistBauer Media
Nov 2018London, United KingdomFull Time
I develop branded content advertising campaigns across some of the most influential and largest entertainment brands in the UK, spanning Radio, Press, Digital, Social and Experiential. I discover insights and instinct and analyse data to develop powerful and effective campaigns with the results having a positive impact for the client. Experienced in creating and interrogating briefs, writing pitch documents and pitching to clients. I use a combination of creative, innovative, and strategic thinking
Commercial Content Manager / StrategistBauer Media
Sep 2016 - Nov 2018London, United KingdomFull Time
I worked as a commercial brand expert and a strategist across Absolute Radio, Magic Network and the Hits Radio Network. As the conduit between the Bauer Media commercial teams and the radio editorial teams, I responded to briefs in a fast-paced environment, creating innovative solutions that work for the named brands’ audiences and our clients. I formulated advertising and partnership solutions for clients in response to creative briefs. This role was a strategist/creative hybrid role in an advertising environment.

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Skills

• Strategy
• Branded Content
• Insights
• Proposal Writing
• Creative Advertising
• Creative Proposals
• Media Campaigns
• Commercial Partnerships
• Creative Strategy