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Innovative data analyst offering two years of experience working on advanced analytics and data science projects for a leading digital marketing agency.Locked Pro Plan feature
Responsible for the delivery of data science projects in an expanding data science team. Support the business intelligence team with predictive analytics and big data expertise across a number of client projects. • Developed a new forecasting method for organic search. It used machine learning to classify search terms into a complex product hierarchy at scale and regression to model customer click-through rates. • The project was Highly Commended at The Drum Search Awards 2017. • Assisted the business intelligence team with SQL and big data expertise. This included analysis of a large display advertising and loyalty card data set, revealing several opportunities for better customer targeting. • Provided web scraping and data extraction expertise to understand the effect of appointment availability on online booking. The data helped identify underperforming stores and poor customer experiences. • Led a machine learning workshop involving over 300 participants. The session introduced participants to machine learning with a hands-on activity where they used data to predict the survivors of the Titanic.
Provided website and content recommendations to improve leading brands’ visibility in organic search. This involved coordinating with an in-house creative team to deliver engaging content. • Conducted a large-scale media coverage analysis of a leading online retailer. It looked at the number and quality of links earned by our client amongst its competitors, identifying editorial and outreach opportunities. • Developed a tool to download seasonal keyword search volumes at scale. This assisted in identifying content opportunities, revealing what customers are searching for and when, in a comprehensive way. • Led training sessions on data extraction using XPath and Google Sheets. It enabled analysts to crawl websites more effectively to identify optimisation opportunities.
• Created and communicated a weekly report on the organic performance of a client’s website. This included keyword rankings data and Adobe Analytics data on traffic, sales and revenue. • Performed keyword research and made recommendations for page headings and metadata based on search volumes. These insights also helped guide content ideas. • Created connectors for several service API’s to allow data collection at scale. This enabled the department to publish an industry-wide study into average click-through rates in Google Search.
• Upper second-class honours (2:1) .