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Josh Carty

Data Scientist

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsData Scientist - Data Analyst - Digital Analyst

About me

Innovative data analyst offering two years of experience working on advanced analytics and data science projects for a leading digital marketing agency.

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Skills

  • Python
  • SQL
  • Data Science
  • Machine Learning
  • Advanced Excel
  • Web Development
  • Analysing Data
  • Google Cloud
  • Economics
  • Audience Insights

Work history

Currently

Data Scientist

iProspect

Jun 2017
  • London, United Kingdom
  • Full Time
  • Responsible for the delivery of data science projects in an expanding data science team. Support the business intelligence team with predictive analytics and big data expertise across a number of client projects. • Developed a new forecasting method for organic search. It used machine learning to classify search terms into a complex product hierarchy at scale and regression to model customer click-through rates. • The project was Highly Commended at The Drum Search Awards 2017. • Assisted the business intelligence team with SQL and big data expertise. This included analysis of a large display advertising and loyalty card data set, revealing several opportunities for better customer targeting. • Provided web scraping and data extraction expertise to understand the effect of appointment availability on online booking. The data helped identify underperforming stores and poor customer experiences. • Led a machine learning workshop involving over 300 participants. The session introduced participants to machine learning with a hands-on activity where they used data to predict the survivors of the Titanic.

2017

Owned Media Executive

iProspect

Nov 2016 - Jun 2017
  • Full Time
  • Provided website and content recommendations to improve leading brands’ visibility in organic search. This involved coordinating with an in-house creative team to deliver engaging content. • Conducted a large-scale media coverage analysis of a leading online retailer. It looked at the number and quality of links earned by our client amongst its competitors, identifying editorial and outreach opportunities. • Developed a tool to download seasonal keyword search volumes at scale. This assisted in identifying content opportunities, revealing what customers are searching for and when, in a comprehensive way. • Led training sessions on data extraction using XPath and Google Sheets. It enabled analysts to crawl websites more effectively to identify optimisation opportunities.

2016

Owned Media Analyst

iProspect

Sep 2015 - Oct 2016
  • Full Time
  • • Created and communicated a weekly report on the organic performance of a client’s website. This included keyword rankings data and Adobe Analytics data on traffic, sales and revenue. • Performed keyword research and made recommendations for page headings and metadata based on search volumes. These insights also helped guide content ideas. • Created connectors for several service API’s to allow data collection at scale. This enabled the department to publish an industry-wide study into average click-through rates in Google Search.

Education

2015

Bachelor of Arts (BA) in Economics and Philosophy

University of Nottingham

Sep 2012 - Jun 2015
  • Nottingham, United Kingdom
  • • Upper second-class honours (2:1) .