Josh Nathanson

Josh Nathanson

Creative DirectorBarcelona, Spain
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Josh Nathanson

Josh Nathanson

Creative DirectorBarcelona, Spain
About me
I am a creative director from London, based in Barcelona and with over 9 years experience. My expertise is in branding: creating clear and simple design solutions to help businesses engage with their audiences in fun, creative and surprising ways. I work with clients both here and in London, specialising in branding, brand strategy and design. I have a trusted network of web developers, illustrators, animators and filmmakers with whom I collaborate regularly to realise projects.
  • Zeena
    ZeenaZeena was created with a desire to disrupt the wine industry. By packaging wine in a can, it opens possibilities to reach new audiences who can enjoy it freely & on-the-go. With that sentiment in mind, helping people to choose freely is the purpose that we put at the heart of the visual identity. In order to choose freely, you need to understand easily. For this reason we created Zeena with a self-explanatory, matter-of-fact tone and a minimalist look & feel.
  • Homethings
    HomethingsHomethings are reimagining household products in order to get rid of single use plastics once and for all. The visual identity communicates the maverick personality of the brand with bold typography, irreverant copywriting and a big attitude.
  • Tragaluz
    TragaluzTragaluz is the flagship restaurant of Grupo Tragaluz in Barcelona. We were asked to refresh the identity alongside a revamped interior design & new menu. As a nod to the rich design history of the restaurant we decided to dive into the archives of Javier Mariscal, the renowned illustrator, who created the original identity in 1990. We bought back to life elements of his original drawings and put them at the heart of this refreshed look & feel...
    DISTRICTClient: District Fitness Website: Glass Location: London, UK For 5 years CrossFit Wandsworth built a growing reputation for top quality coaching & an unrivalled community. With the expansion to a new Battersea space the brand required a refresh whilst maintaining that communal spirit. DISTRICT was created in order to highlight the pride that they have for their local ‘boxes’. Each location quite literally marks its own district, playing on the ownership that coaches encourage members to have o
  • BdeGust
    BdeGustIn collaboration with brandbuch Design: Josh Nathanson Photography: Joan Diví This project was born from a dream to create a business that not only makes delicious beers, but also helps make the world & the environment a better place. The result is BdeGust (deriving from ‘ve de gust’, which means “I feel like it” in Catalan), a socially responsible company. They are Committed to Kindness, a promise that is put front & center of everything. They grow their own hops locally, hire people who
  • Agrícola Agell
    Agrícola AgellAn identity for a sustainable fruit & vegetable farm based just outside of Barcelona. They specialise in providing fresh produce straight from their fields to markets, every day.
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Projects credited in
  • Starck Eyes
    Starck EyesIt’s almost 20 years since Starck Eyes revolutionised eyewear design, launching Biolink®, a patented micro-articulation that allows 360 degree, multi-directional arm movement; a story that brings together humanity and technology for comfort and durability. But the brand story has always been greater than it’s tech, underpinned by Philippe Starck’s trademark mix of subversion and surrealism. With the 2015 collection extending to an ever-more style oriented market, a campaign was required to showcase it’s capabilities, its new audience and its unique take on eyewear.
Work history
    Freelance Creative DirectorJosh Nathanson
    Barcelona, SpainFreelance
    GBH. logo
    GBH. logo
    Senior DesignerGBH.
     - London, United KingdomFull Time
  • Digital/ Print
  • Design
  • Brand Design
  • Branding
  • Logos
  • Web Design
  • Print Design
  • Brand Strategy
  • Apps Design
  • Graphic Design
    BA (Hons) Graphic DesignKingston University London
     - London, United Kingdom
    First Class Degree.
    Design Week logo
    Design Week logo
    Poster Design WinnerDesign Week
    For Starck Eyes.