Projects
- It Doesn't Matter How You CountThe Challenge Greenpeace asked us to lead on creating a campaign with strategy, brand platform + messaging, and creative rollout for one of their biggest moments this year - The Big Plastic Count. The aim is to inspire the UK to record their actual weekly plastic usage to lobby the government with stats that genuinely progressive plastic policy. Approach With a very tight timeframe, we mobilised our team to collaboratively align a series of brand platforms, campaign options with delivery rollo