Creative Director CopywriterIndustrial Sentence Co
New York, United StatesFreelance
Throughout my CD/CW career, I've played a defining role in branding and transforming some of the world's most iconic B2B and B2C brands — creating global campaigns for IBM, American Express, SAP, Michelin, Thomson Reuters, Cognizant, Comcast, WebMd, The Bank of New York/Mellon, Accenture, and many more. I've led accounts in the automotive, consulting, pharma, sports and spirits spaces. Throughout, I've won Lions and enough Lucite to decorate a '70's bachelor pad — all while teaching Advertising at the Pratt Institute. See my portfolio at: IndustrialSentence.com Cannes lion, One Show, CA, D&AD, Effies and more. Spot featured on America's Funniest Commercials. Super Bowl Spot for Michelin. Specialties: Storytelling. Television. Video. Digital. Experiential. Simplifying the complex. Giving big brands a personality, a voice and a story. Notable successes in Technology, Fintech, Telecom, Pharmaceutical, Finance/Card Card and Sports. Expertise in B2B, 360 Integrated Branding, Taglines, Live Events, Technology -- Software, Hardware, Services, Consulting -- and Financial -- as well as Sports, Automotive, Pharma, Healthcare, Package Goods, Spirits, Beer and Travel.